Industry Engagement Execs In The Know actively hosts multiple live and virtual events such as Customer Response Summits and Leadership Roundtables, indicating a strong platform for engaging with customer experience leaders who are seeking innovative solutions and industry partnerships.

Community and Resources With an extensive online community and resources like industry reports and a vendor directory, there are opportunities to offer specialized CX products and consulting services tailored to community members' needs.

Leadership Focus The company's recent leadership initiatives, including the launch of the KIA Champions Program and Expert Network, highlight a focus on elevating CX expertise—potential sales targets include executive training, mentorship programs, or high-level CX solutions.

Digital Presence Execs In The Know maintains a robust digital footprint with active social media channels and an online community, providing channels for targeted outreach and content marketing to connect with CX decision-makers.

Market Positioning Operating within a competitive industry with companies having larger teams and revenues, Execs In The Know’s focus on community-driven insights offers a niche where tailored, consultative CX enhancements can position new offerings effectively.