Unified Data Advantage eXelate provides a unified customer profiles data cloud that connects identities across display, video, audio, offline, mobile and smart TV channels, creating cross-device targeting opportunities for scalable marketing campaigns.

Cross-Device Reach The data marketplace boasts over 5B unique users and devices, enabling broad audience reach and granular activation across multiple platforms, which can be leveraged to expand brand campaigns for advertisers and agencies.

NielsenSynergy As a Nielsen company, eXelate combines advanced data assets with Nielsen’s measurement capabilities, offering enhanced attribution and cross-channel measurement to validate ROAS and optimize media investments.

GrowthReadyAudience Strong emphasis on B2B and digital marketing clients through a data-driven approach suggests upsell opportunities around data-driven insights, identity resolution enhancements, and personalized audience segmentation for existing customers.

StrategicExpansion Recent leadership changes and the Nielsen acquisition indicate a potential for expanded product integrations, new market footprints, and co-sell opportunities with Nielsen’s broader portfolio to win larger client deals.