Strategic Partnerships Exertis Pro AV has actively expanded its distribution network through key partnerships with leading AV brands such as Maxhub, Kramer, and GreenIT24. These collaborations indicate a strong market presence and open opportunities to promote complementary products and services within their existing vendor ecosystem.

Market Expansion The recent launch of Exertis Pro AV's new website and exclusive product launches like Xilica for Germany, Austria, Switzerland, and Poland demonstrate a focus on regional growth in Central and Eastern Europe. Capitalizing on this expansion effort can help target local AV integrators and enterprise customers seeking regional distributors.

Service Diversification With a comprehensive product range covering digital signage, collaboration solutions, pro audio, and media management, Exertis Pro AV caters to a variety of customer needs across corporate and residential sectors. Offering targeted solutions for specific verticals can unlock additional sales channels.

Digital Engagement The company's investment in advanced digital marketing tools such as Google Conversion Tracking and Google Tag Manager suggests a focus on data-driven lead generation. Leveraging these capabilities can facilitate targeted outreach to AV integrators and end-user organizations actively seeking new solutions.

Global Growth Opportunities Although Exertis Pro AV recently closed its Australian office, its continued activity in Europe and partnerships within CEE markets highlight potential for expanding into growing AV markets within Europe. Identifying local influencers and integrators in these regions could provide fruitful sales opportunities.