Expansion opportunities Experience Co has recently expanded into South Australia with the acquisition of West Beach Adventure and is pursuing new trans-Tasman ventures by selling its skydive and aviation assets to Inflite Group. This indicates potential partnerships or channel opportunities with regional operators and cross-border tourism initiatives.

Diversified experiences The portfolio spans skydiving, reef tours, island day trips, luxury multi-day walking, and zip-lining, suggesting upsell opportunities across bundled adventure experiences and premium packages, as well as cross-sell with related activities for multi-activity itineraries.

Strategic divestments Recent divestitures, including Wild Bush Luxury and the Australian/New Zealand skydiving and aviation businesses, signal a focus on core assets and potential partner-led growth. This creates openings for third-party operators or franchising/licensing models to monetize the brand and capabilities.

Sustainability tilt The exit of Wild Bush Luxury to a sustainable-tourism group and ongoing emphasis on adventure experiences align with rising consumer demand for responsible travel. This positions Experience Co to target sustainability-conscious segments and partner with eco-friendly vendors or certifications.

Technology enablement Adoption of cloud and marketing tech such as AWS, iCIMS, HubSpot, and analytics tooling indicates a data-informed sales approach. There are opportunities to leverage CRM, marketing automation, and personalized offers to increase bookings, upsell add-ons, and optimize partner campaigns.