Growing Tourism Appeal Visit Palm Springs is actively expanding its appeal through new stylish hotels, trendy restaurants, and vibrant public spaces, attracting a diverse and increasing number of tourists seeking modern leisure experiences.

LGBTQ+ Market Focus The company has demonstrated a strong focus on the LGBTQ+ community by hosting the IGLTA Global Convention and partnering with the Palm Springs Gay Men’s Chorus, positioning itself as a premier gay travel destination in the desert.

Event Engagement Participation in major industry events such as Modernism Week and the TPG Awards highlights opportunities to connect with tourism partners, event organizers, and media outlets for co-marketing and sponsorship collaborations.

Media and Film Presence The company’s involvement in high-profile media acquisitions like Hulu’s purchase of the film 'Palm Springs' presents strategic promotional opportunities that can increase destination visibility and attract film tour groups.

Market Penetration Opportunity With a modest revenue range and a small team, there is significant potential for tailored digital marketing and partnership strategies to expand visitor engagement and increase overall tourism revenue to the area.