Gay travel capital Leverage Palm Springs' emerging reputation as a premier LGBTQ+ travel destination, reinforced by hosting the IGLTA Global Convention and ongoing partnerships with LGBTQ+ organizations, to tailor outreach to LGBTQ+ travel planners and organizers.

Event and brand partnerships capitalize on recent Gold ADDY Award win and brand video campaigns with JNS Next to propose co-branded marketing opportunities, sponsorships, and content collaborations with Visit Palm Springs to boost exposure and drive bookings.

Seasonal destination Position the destination’s 360 days of sun and strong seasonal appeal to cruise, incentive, and group travel buyers seeking warm-weather retreats, while aligning with hotels, restaurants, and experiences for bundled packages.

Strategic growth Despite lean internal headcount, the growing downtown scene and expanding nightlife, arts, and dining offer upsell opportunities for guided experiences, curated itineraries, and partner-led tours aimed at small to mid-sized travel brands.

Comparable markets Analyze similar VISIT destinations with mid-tier to high revenue ranges and partner with peers or local tourism boards to benchmark pricing, distribution channels, and co-marketing strategies that can be adapted to Visit Palm Springs' unique offerings.