Global Reach Eye square operates globally, with headquarters in Berlin and main offices in London, Tokyo, Hong Kong, and New York, serving clients in over 60 countries. This enables scalable, multi-market research programs and a consistent methodology for multinational brands, presenting a strong value proposition for enterprise deals and global brand rollouts.
AI Driven Insights Memex Jr. positions Eye square at the forefront of AI-powered marketing insights, offering a tool that explains complex topics and improves advertising performance. This creates sales opportunities to license AI capabilities, package AI-assisted research deliverables, and co-develop client-specific insights with advertising platforms and agencies.
Collaboration Credentials Strong collaboration track record, including work with Mars Wrigley and recognition for client/supplier collaboration, demonstrates trust and impact. Use these stories to pursue co-branded studies with large consumer brands and to win new enterprise partnerships that emphasize collaborative research outcomes.
Advertising Measurement Proven expertise in advertising testing and attention measurement, evidenced by launches like the Amazon Ad Testing Platform and ARF collaborations, supports value propositions for ad effectiveness and cross-channel measurement. Target marketing teams seeking rigorous attribution and optimization across TV, digital, and e-commerce channels, offering end-to-end insights.
Enterprise Capabilities Enterprise-grade capabilities backed by revenue scale and robust tech stack indicate readiness for large, long-term contracts. Leverage this to pursue multi-year programs with global brands in consumer, retail, and tech sectors, offering integrated research services across UX, brand, and shopper experiences with ongoing dashboards and analytics.