Fair Indigo

Retail Apparel and FashionWisconsin, United States2-10 Employees

Fair Indigo is a retailer in the apparel and fashion industry based in Madison, Wisconsin. It designs and sources clothing that emphasizes organic materials, ethical production, and enduring, timeless style rather than disposable fashion.

Its customers are individuals seeking a long-term relationship with their wardrobe and who value ethical sourcing. Peru-based founders Javier and Elsa cultivate organic Pima cotton and operate a small sewing workshop in Lima, while supporting dozens of knitting cooperatives. The network is described as fair and skilled, reflecting Peru's long tradition of garment making.

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