Sampler expansion The company recently launched five sampler boxes, signaling appetite for curated product bundles. This presents an opportunity to upsell seasonal or region-specific tea assortments to existing customers and to partner with retailers or corporate gifting programs for bulk sampler sets.

Gift bundles potential Frequent partnerships for holiday gift bundles indicate openness to co-branded or bundled offerings. A targeted outreach to gift retailers, wellness brands, or subscription services could expand distribution and increase cross-sell opportunities around holidays and special occasions.

Community pricing With a stated mission to provide quality tea access within the community and a mid-market revenue range, there is room to develop value-focused SKUs (loose and sachet) for budget-conscious segments, including student or club affiliations, expanding volume without diluting brand positioning.

SMB and regional focus Small team size (11-50 employees) and Wisconsin location suggest a strong regional play. Target local cafes, hotels, corporate offices, and regional retailers for private-label or exclusive blends to build steady B2B revenue while maintaining high-touch customer experience.

Digital and partnerships Existing tech stack and ongoing e-commerce presence alongside active partner deals imply readiness for white-label collaborations, influencer or affiliate programs, and content-led campaigns to drive online sales and broaden reach beyond core community.