Sampler expansion The launch of five different sampler boxes in December 2024 presents an upsell and cross-sell opportunity. Sales reps can upsell sampler bundles to new customers and create gift-oriented promotions during holidays or special occasions.

Holiday bundles Partnerships with Vedic Botanicals and Sacred Flame for holiday gift bundles in 2023 indicate a channel for co-branded bundles. Leverage partnerships for seasonal campaigns, affiliate referrals, and bundled offers to widen reach.

Community positioning A focus on accessible quality tea for the community suggests opportunities to target local retailers, cafes, and corporate gifting programs with curated tea selections and white-label or private-label options.

Medium-scale growth Revenue is in the $1M-$10M range with a small-to-mid-size employee base. Target mid-market retailers and specialty stores that can scale with partner-like collaboration, from co-marketing to wholesale tea lines.

Digital storefront leverage Tech stack includes WordPress, Magento, and WooCommerce, indicating robust e-commerce capabilities. There is room to optimize SEO-rich product storytelling, loyalty programs, and subscription tea boxes to boost average order value.