Insights

Global Reach Firefly Millward Brown operates from over 45 locations worldwide, offering extensive geographic coverage that can serve global brands seeking comprehensive consumer insights.

Focused Market Niche Specializing in qualitative research and consumer insight, Firefly provides in-depth understanding of consumer behavior and brand perception, ideal for clients looking to strengthen their market positioning.

Technology-Enabled Approach Utilizing a modern tech stack including tools like Microsoft 365 and Google Analytics, Firefly demonstrates its commitment to innovative research methods, presenting opportunities for tech-savvy clients interested in advanced data analytics.

Mid-Sized Flexibility With 201 to 500 employees and revenue between 50 million and 100 million dollars, Firefly offers a balance of agility and scale, suitable for mid-market brands seeking tailored research solutions.

Potential for Growth Given the company's strategic positioning in a competitive market with larger players like Nielsen and Kantar, there are opportunities to expand services into emerging markets or specialized consumer segments to increase market share.

Similar companies to Firefly Millward Brown

Firefly Millward Brown Tech Stack

Firefly Millward Brown uses 6 technology products and services including Microsoft 365, Modernizr, jQuery UI, and more. Explore Firefly Millward Brown's tech stack below.

Microsoft 365
Email
Modernizr
Javascript Libraries
jQuery UI
Javascript Libraries
jQuery
Javascript Libraries
Google Analytics
Web Analytics
Microsoft ASP.NET
Web Frameworks

Media & News

Firefly Millward Brown's Email Address Formats

Firefly Millward Brown uses at least 1 format(s):

Firefly Millward Brown Email Formats	Example	Percentage
First.Last@fireflymb.com	John.Doe@fireflymb.com	43%
Last@fireflymb.com	Doe@fireflymb.com	9%
First.Middle@fireflymb.com	John.Michael@fireflymb.com	5%
First.Last@fireflymb.com	John.Doe@fireflymb.com	43%

Frequently Asked Questions

What is Firefly Millward Brown's phone number?

You can contact Firefly Millward Brown's main corporate office by phone at

+1-203-221-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Firefly Millward Brown's official website and social media links?

Firefly Millward Brown's official website is fireflymb.com and has social profiles on LinkedIn.

What is Firefly Millward Brown's SIC code NAICS code?

Firefly Millward Brown's SIC code is 8742 - Management Consulting Services NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Firefly Millward Brown have currently?

As of October 2025, Firefly Millward Brown has approximately 201 employees across 4 continents, including AsiaEuropeNorth America. Key team members include Associate Account Director: C. T.Account Director: L. Y.Account Manager: K. R.. Explore Firefly Millward Brown's employee directory with LeadIQ.

What industry does Firefly Millward Brown belong to?

Firefly Millward Brown operates in the Market Research industry.

What technology does Firefly Millward Brown use?

Firefly Millward Brown's tech stack includes Microsoft 365ModernizrjQuery UIjQueryGoogle AnalyticsMicrosoft ASP.NET.

What is Firefly Millward Brown's email format?

Firefly Millward Brown's email format typically follows the pattern of First.Last@fireflymb.com. Find more Firefly Millward Brown email formats with LeadIQ.

Firefly Millward Brown

Q: What is Firefly Millward Brown's official website and social media links?

Firefly Millward Brown's official website is fireflymb.com. Firefly Millward Brown has social profiles on LinkedIn.

Q: How many employees does Firefly Millward Brown have currently?

Firefly Millward Brown has approximately 201 employees.

Q: What technology does Firefly Millward Brown use?

Firefly Millward Brown's tech stack includes Microsoft ASP.NET, Google Analytics, Modernizr, jQuery UI, Microsoft 365.

Market Research201-500 Employees

Firefly was created by Millward Brown, bringing together some of the world's finest qualitative boutiques. We collaborate seamlessly to provide clients with the brightest creative and strategic research possible. Our single-minded objective: to drive brand success. From over 45 locations worldwide, each office complementing the strengths of the next, Firefly researchers see the world through consumers’ eyes – all the while keeping a 360º perspective on the brand experience. With equal parts instinct, charisma and passion for their craft, Firefly researchers don’t merely question, they engage. It’s this blend of expertise and skill that helps Firefly drive brand success for clients, unveiling the elusive and explaining the “why” behind consumer behavior, choice and preference.