What is Firefly Millward Brown's NAICS code?

Firefly Millward Brown's NAICS code is 54191 (Marketing Research and Public Opinion Polling).

Insights

Market Niche Focus Firefly Millward Brown specializes in qualitative consumer research, offering deep insights into consumer behavior and brand perception, which positions it well to serve clients seeking nuanced, strategic brand engagement insights.

Global Reach With operations across over 45 locations worldwide, Firefly has a broad geographical footprint, enabling it to cater to multinational corporations looking for localized consumer understanding and customized market research solutions.

Strong Revenue Range Generating between $50 million and $100 million, Firefly represents a mid-sized market research firm with growth potential, making it an attractive target for strategic partnerships or technology integration.

Competitive Positioning Operating alongside industry giants such as Nielsen, Kantar, and Ipsos, Firefly can leverage its boutique, specialized approach to differentiate itself by emphasizing personalized, high-quality qualitative insights to potential clients.

Technology Leveraging Utilizing common business tools like Microsoft 365 and Google Analytics, Firefly is positioned to enhance data collection and analysis capabilities, offering opportunities to upgrade or expand its technological stack for deeper, more actionable insights.

Similar companies to Firefly Millward Brown

Firefly Millward Brown Tech Stack

Firefly Millward Brown uses 6 technology products and services including Microsoft 365, Modernizr, jQuery UI, and more. Explore Firefly Millward Brown's tech stack below.

Microsoft 365
Email
Modernizr
Javascript Libraries
jQuery UI
Javascript Libraries
jQuery
Javascript Libraries
Google Analytics
Web Analytics
Microsoft ASP.NET
Web Frameworks

Media & News

Firefly Millward Brown's Email Address Formats

Firefly Millward Brown uses at least 1 format(s):

Firefly Millward Brown Email Formats	Example	Percentage
First.Last@fireflymb.com	John.Doe@fireflymb.com	43%
Last@fireflymb.com	Doe@fireflymb.com	9%
First.Middle@fireflymb.com	John.Michael@fireflymb.com	5%
First.Last@fireflymb.com	John.Doe@fireflymb.com	43%

Frequently Asked Questions

What is Firefly Millward Brown's phone number?

You can contact Firefly Millward Brown's main corporate office by phone at

+1-203-221-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Firefly Millward Brown's official website and social media links?

Firefly Millward Brown's official website is fireflymb.com and has social profiles on LinkedIn.

What is Firefly Millward Brown's SIC code NAICS code?

Firefly Millward Brown's SIC code is 8742 - Management Consulting Services NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Firefly Millward Brown have currently?

As of October 2025, Firefly Millward Brown has approximately 201 employees across 4 continents, including AsiaEuropeNorth America. Key team members include Associate Account Director: C. T.Account Director: L. Y.Qualitative Account Executive: A. P. C. R.. Explore Firefly Millward Brown's employee directory with LeadIQ.

What industry does Firefly Millward Brown belong to?

Firefly Millward Brown operates in the Market Research industry.

What technology does Firefly Millward Brown use?

Firefly Millward Brown's tech stack includes Microsoft 365ModernizrjQuery UIjQueryGoogle AnalyticsMicrosoft ASP.NET.

What is Firefly Millward Brown's email format?

Firefly Millward Brown's email format typically follows the pattern of First.Last@fireflymb.com. Find more Firefly Millward Brown email formats with LeadIQ.

Firefly Millward Brown

Q: What is Firefly Millward Brown's official website and social media links?

Firefly Millward Brown's official website is fireflymb.com. Firefly Millward Brown has social profiles on LinkedIn.

Q: How many employees does Firefly Millward Brown have currently?

Firefly Millward Brown has approximately 201 employees.

Q: What technology does Firefly Millward Brown use?

Firefly Millward Brown's tech stack includes Microsoft ASP.NET, Google Analytics, Modernizr, jQuery UI, Microsoft 365.

Market Research201-500 Employees

Firefly was created by Millward Brown, bringing together some of the world's finest qualitative boutiques. We collaborate seamlessly to provide clients with the brightest creative and strategic research possible. Our single-minded objective: to drive brand success. From over 45 locations worldwide, each office complementing the strengths of the next, Firefly researchers see the world through consumers’ eyes – all the while keeping a 360º perspective on the brand experience. With equal parts instinct, charisma and passion for their craft, Firefly researchers don’t merely question, they engage. It’s this blend of expertise and skill that helps Firefly drive brand success for clients, unveiling the elusive and explaining the “why” behind consumer behavior, choice and preference.