Insights

Expanding Market Presence First Focus has recently expanded into new markets including Canberra, Gold Coast, and New Zealand through strategic acquisitions and office openings, presenting opportunities to offer tailored IT and cloud solutions to a broader client base.

Acquisition Opportunities With plans to acquire companies like CNX and Tech Help Direct, there is potential to position supplementary or complementary services such as specialized cybersecurity, Apple device management, or niche consulting services to these acquired entities and their clients.

Strong Industry Recognition Rated Australia's top mid-market MSP for eight years and recognized in the Tech Partner News Fast 50, First Focus’s reputation offers a compelling pitch for enterprises seeking proven and award-winning managed IT services.

Focus on Managed Services Their core offerings include AI-driven automation, cybersecurity, and system monitoring for mid-market enterprises with 20 to 200 staff, which indicates opportunities to cross-sell advanced automation solutions, cloud infrastructure, or security services to growing organizations.

Diverse Tech Stack Utilizing a broad tech stack such as Fortinet, Citrix, Cloudflare, and HubSpot, First Focus is well-positioned to offer integrated solutions to clients seeking comprehensive IT security, cloud management, and marketing automation, creating upsell prospects across multiple technology domains.

First Focus Tech Stack

First Focus uses 8 technology products and services including Swiper, OWL Carousel, n8n, and more. Explore First Focus's tech stack below.

  • Swiper
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • n8n
    Marketing Automation
  • WP Engine
    Platform As A Service
  • LinkedIn Sales Navigator
    Sales Enablement
  • NIST Cybersecurity Framework
    Security
  • Adobe Creative Suite
    Visualisation Software
  • RankMath SEO
    Web Platform Extensions

Media & News

First Focus's Email Address Formats

First Focus uses at least 1 format(s):
First Focus Email FormatsExamplePercentage
First.Last@firstfocus.com.auJohn.Doe@firstfocus.com.au
83%
FLast@firstfocus.com.auJDoe@firstfocus.com.au
9%
Last@firstfocus.com.auDoe@firstfocus.com.au
4%
First@firstfocus.com.auJohn@firstfocus.com.au
4%

Frequently Asked Questions

Where is First Focus's headquarters located?

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First Focus's main headquarters is located at 189 Riordan Street Suite 1 Level 7 Mascot, New South Wales Australia. The company has employees across 6 continents, including OceaniaAsiaNorth America.

What is First Focus's official website and social media links?

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First Focus's official website is firstfocus.com.au and has social profiles on LinkedIn.

What is First Focus's NAICS code?

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First Focus's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does First Focus have currently?

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As of June 2026, First Focus has approximately 314 employees across 6 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: R. S.Chief Growth Officer: B. R.Chief Customer Officer: P. B.. Explore First Focus's employee directory with LeadIQ.

What industry does First Focus belong to?

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First Focus operates in the IT Services and IT Consulting industry.

What technology does First Focus use?

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First Focus's tech stack includes SwiperOWL Carouseln8nWP EngineLinkedIn Sales NavigatorNIST Cybersecurity FrameworkAdobe Creative SuiteRankMath SEO.

What is First Focus's email format?

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First Focus's email format typically follows the pattern of First.Last@firstfocus.com.au. Find more First Focus email formats with LeadIQ.

When was First Focus founded?

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First Focus was founded in 2003.

First Focus

IT Services and IT ConsultingNew South Wales, Australia201-500 Employees

Your IT provider keeps the lights on. But is it making your business faster, smarter, or more productive?

That's the difference CORE makes. It's managed IT built for the AI era, combining everything your business needs to be productive into one partnership.

What CORE includes:

✓ AI implementation (Microsoft Copilot, ChatGPT, Claude, or our multi-model platform, Hatz)
✓ Business automation and workflow design
✓ Essential 8 Maturity level 1 aligned cyber security 
✓ Data governance
✓ Managed SharePoint
✓ System maintenance and monitoring
✓ IT support with same day SLAs
✓ Technical account management
✓ Training and adoption built around your actual workflows
✓ Service requests under 4 hours included

Beyond CORE, First Focus also delivers cloud and infrastructure, connectivity, unified communications, IT strategy, software development, and procurement.

Rated Australia's #1 mid-market MSP for nine years running (Cloudtango). 
One of the first OpenAI Services Partner in Australia and New Zealand.
400+ staff across Australia, New Zealand, and the Philippines. Over 800 businesses and 30,000 end users supported.

Every client gets a dedicated support pod that knows your environment, and a Technical Account Manager focused on your outcomes, not commissions.

Built for businesses with 20 to 200 staff across multiple locations. If you want IT that does more than just keep things running, let's talk.

LinkedIn account team:
Melissa Hoarau – Community Manager
Lars Asveld – Digital Marketer
Unnati Tayal – Marketing Coordinator
Brendan Ritchie – Chief Growth Officer

Section iconCompany Overview

Headquarters
189 Riordan Street Suite 1 Level 7 Mascot, New South Wales Australia
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2003
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    First Focus's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    First Focus's revenue is estimated to be in the range of $25M$50M

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