Insights

AI + MSP First Focus positions CORE as an AI-enabled managed IT service with offerings like Microsoft Copilot, ChatGPT, Claude, and a multi-model platform. This signals opportunities to upsell AI adoption, automation, and governance services to mid-market clients seeking faster, smarter operations.

Expanded footprint Recent acquisitions and office expansions across Australia and New Zealand, including Resolve Technology and OneHQ, indicate a growing regional presence and capabilities. Sales teams can target midmarket and SMB prospects in Oceania looking for a single, integrated partner with deep local coverage.

Top-tier credibility Recognized as Australia’s #1 mid-market MSP for nine years and named a top 150 MSP worldwide, with OpenAI Services Partner status. This provides a competitive edge when approaching risk-conscious CIOs and security-focused buyers seeking proven, award-winning providers.

Security & governance CORE includes Essential 8 Maturity Level 1 aligned cybersecurity, data governance, and managed SharePoint. This creates cross-sell opportunities to clients prioritizing compliance, risk reduction, and secure collaboration across hybrid work environments.

Client-centric delivery Dedicated support pods and Technical Account Managers focused on outcomes, plus rapid service response times and adoption training. This messaging can resonate with organizations seeking reliable, outcome-driven partnerships to improve productivity and user adoption.

First Focus Tech Stack

First Focus uses 8 technology products and services including Microsoft 365, Jamf Pro, ChatGPT, and more. Explore First Focus's tech stack below.

Endpoint Protection

Generative Ai

IT Infrastructure & Operations Management

Marketing Automation

Network Hardware

Security

Virtualisation Software

First Focus Email Formats	Example	Percentage
First.Last@firstfocus.com.au	John.Doe@firstfocus.com.au	83%
FLast@firstfocus.com.au	JDoe@firstfocus.com.au	9%
Last@firstfocus.com.au	Doe@firstfocus.com.au	4%
First@firstfocus.com.au	John@firstfocus.com.au	4%

First Focus Email Formats

Example

Percentage

First.Last@firstfocus.com.au

John.Doe@firstfocus.com.au

83%

FLast@firstfocus.com.au

JDoe@firstfocus.com.au

Last@firstfocus.com.au

Doe@firstfocus.com.au

First@firstfocus.com.au

John@firstfocus.com.au

Frequently Asked Questions

What is First Focus's official website and social media links?

First Focus's official website is firstfocus.com.au and has social profiles on LinkedIn.

How much revenue does First Focus generate?

As of October 2026, First Focus's annual revenue is estimated to be $25M - $50M.

What is First Focus's NAICS code?

First Focus's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does First Focus have currently?

As of October 2026, First Focus has approximately 315 employees across 5 continents, including Oceania, Asia and North America. Key team members include Chief Growth Officer: B. R., Chief Customer Officer: P. B. and Chief People Officer: N. S. Explore First Focus's employee directory with LeadIQ.

What industry does First Focus belong to?

First Focus operates in the IT Services and IT Consulting industry.

What technology does First Focus use?

First Focus's tech stack includes Microsoft 365, Jamf Pro, ChatGPT, VMware vCenter, SEMrush, Palo Alto Firewalls, Microsoft Sentinel and Citrix.

What is First Focus's email format?

First Focus's email format typically follows the pattern of First.Last@firstfocus.com.au. Find more First Focus email formats with LeadIQ.

When was First Focus founded?

First Focus was founded in 2003.

First Focus

Q: What is First Focus's official website and social media links?

First Focus's official website is firstfocus.com.au. First Focus has social profiles on LinkedIn.

Q: How many employees does First Focus have currently?

First Focus has approximately 315 employees.

Q: What technology does First Focus use?

First Focus's tech stack includes DoubleClick Floodlight, Apache HTTP Server, Drupal, Java, Mitel.

Q: What is First Focus's NAICS code?

First Focus's NAICS code is 5415 (Computer Systems Design and Related Services).

IT Services and IT ConsultingNew South Wales, Australia201-500 Employees

First Focus is a mid-sized IT services and consulting firm based in Mascot, New South Wales, Australia. It positions itself around managed IT services that keep operations reliable while boosting productivity through AI-enabled solutions and workflow design. Its CORE offering combines AI adoption, automation, cybersecurity aligned with Essential 8 Maturity Level 1, data governance, and proactive support and training tied to actual client workflows. In June 2026, the company completed the acquisition of OneHQ IT Limited, expanding its New Zealand footprint.
Beyond CORE, First Focus provides cloud and infrastructure, connectivity, unified communications, IT strategy, software development, and procurement to address broader IT needs. It serves more than 800 businesses and 30,000 end users across Australia, New Zealand, and the Philippines, supported by dedicated client pods and a Technical Account Manager for each engagement.

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First Focus Tech Stack

Media & News

First Focus wins the 2026 CRN AI Initiative of the Year from CRN for CORE and its work helping customers turn business challenges into practical, secure and measurable outcomes.

First Focus acquired Resolve, a Wellington-based managed IT services provider, on Sep 9th '26, expanding its presence in New Zealand.

Ross Sardi leaves First Focus, where he previously serves as CEO, and is set to join Integris as chief innovation officer.

In 2026, Channel Partners recognizes First Focus in the MSP 501, ranking it among the world’s top 150 managed service providers for leading the next generation of Managed AI & IT Services.

Over the past year, First Focus continues expanding its team and capabilities across Australia and New Zealand.

First Focus ranks among the top 150 MSPs worldwide.

First Focus continues expanding its team and capabilities across Australia and New Zealand over the past year, as of Jul '26.

First Focus's Email Address Formats