Insights

Expanding Market Presence First Focus has recently expanded into new markets including Canberra, Gold Coast, and New Zealand through strategic acquisitions and office openings, presenting opportunities to offer tailored IT and cloud solutions to a broader client base.

Acquisition Opportunities With plans to acquire companies like CNX and Tech Help Direct, there is potential to position supplementary or complementary services such as specialized cybersecurity, Apple device management, or niche consulting services to these acquired entities and their clients.

Strong Industry Recognition Rated Australia's top mid-market MSP for eight years and recognized in the Tech Partner News Fast 50, First Focus’s reputation offers a compelling pitch for enterprises seeking proven and award-winning managed IT services.

Focus on Managed Services Their core offerings include AI-driven automation, cybersecurity, and system monitoring for mid-market enterprises with 20 to 200 staff, which indicates opportunities to cross-sell advanced automation solutions, cloud infrastructure, or security services to growing organizations.

Diverse Tech Stack Utilizing a broad tech stack such as Fortinet, Citrix, Cloudflare, and HubSpot, First Focus is well-positioned to offer integrated solutions to clients seeking comprehensive IT security, cloud management, and marketing automation, creating upsell prospects across multiple technology domains.

First Focus Tech Stack

First Focus uses 8 technology products and services including Swiper, OWL Carousel, n8n, and more. Explore First Focus's tech stack below.

Swiper

Javascript Libraries

OWL Carousel

Javascript Libraries

n8n

Marketing Automation

WP Engine

Platform As A Service

LinkedIn Sales Navigator

Sales Enablement

NIST Cybersecurity Framework

Security

Adobe Creative Suite

Visualisation Software

RankMath SEO

Web Platform Extensions

First Focus Email Formats	Example	Percentage
First.Last@firstfocus.com.au	John.Doe@firstfocus.com.au	83%
FLast@firstfocus.com.au	JDoe@firstfocus.com.au	9%
Last@firstfocus.com.au	Doe@firstfocus.com.au	4%
First@firstfocus.com.au	John@firstfocus.com.au	4%

First Focus Email Formats

Example

Percentage

First.Last@firstfocus.com.au

John.Doe@firstfocus.com.au

83%

FLast@firstfocus.com.au

JDoe@firstfocus.com.au

Last@firstfocus.com.au

Doe@firstfocus.com.au

First@firstfocus.com.au

John@firstfocus.com.au

Frequently Asked Questions

Where is First Focus's headquarters located?

First Focus's main headquarters is located at 189 Riordan Street Suite 1 Level 7 Mascot, New South Wales Australia. The company has employees across 6 continents, including OceaniaAsiaNorth America.

What is First Focus's official website and social media links?

First Focus's official website is firstfocus.com.au and has social profiles on LinkedIn.

What is First Focus's NAICS code?

First Focus's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does First Focus have currently?

As of June 2026, First Focus has approximately 314 employees across 6 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: R. S.Chief Growth Officer: B. R.Chief Customer Officer: P. B.. Explore First Focus's employee directory with LeadIQ.

What industry does First Focus belong to?

First Focus operates in the IT Services and IT Consulting industry.

What technology does First Focus use?

First Focus's tech stack includes SwiperOWL Carouseln8nWP EngineLinkedIn Sales NavigatorNIST Cybersecurity FrameworkAdobe Creative SuiteRankMath SEO.

What is First Focus's email format?

First Focus's email format typically follows the pattern of First.Last@firstfocus.com.au. Find more First Focus email formats with LeadIQ.

When was First Focus founded?

First Focus was founded in 2003.

First Focus

Q: What is First Focus's official website and social media links?

First Focus's official website is firstfocus.com.au. First Focus has social profiles on LinkedIn.

Q: How many employees does First Focus have currently?

First Focus has approximately 314 employees.

Q: What technology does First Focus use?

First Focus's tech stack includes Linkedin Insight Tag, Flywheel, Bootstrap, Slider Revolution, Apache HTTP Server.

Q: What is First Focus's NAICS code?

First Focus's NAICS code is 5415 (Computer Systems Design and Related Services).

IT Services and IT ConsultingNew South Wales, Australia201-500 Employees

First Focus is a mid-sized IT services and consulting firm based in Mascot, New South Wales, Australia. It positions itself around managed IT services that keep operations reliable while boosting productivity through AI-enabled solutions and workflow design. Its CORE offering combines AI adoption, automation, cybersecurity aligned with Essential 8 Maturity Level 1, data governance, and proactive support and training tied to actual client workflows. In June 2026, the company completed the acquisition of OneHQ IT Limited, expanding its New Zealand footprint.
Beyond CORE, First Focus provides cloud and infrastructure, connectivity, unified communications, IT strategy, software development, and procurement to address broader IT needs. It serves more than 800 businesses and 30,000 end users across Australia, New Zealand, and the Philippines, supported by dedicated client pods and a Technical Account Manager for each engagement.

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First Focus Tech Stack

Media & News

First Focus IT Pty acquired OneHQ IT Limited on Jun 3rd '26.

First Focus IT Pty acquired Optimus Systems Limited on Jan 1st '26.

Integris is planning to acquire First Focus IT Pty.

First Focus IT Pty expands offices to Canberra, Australia, Australia and New Zealand, Oceania.

First Focus IT Pty acquires CNX.

First Focus IT Pty recognized as 5 in techpartner.news Fast 50 for 2025.

First Focus IT Pty attended event Tech Partner News Fast 50 Awards on Nov 19th '25.

First Focus's Email Address Formats