Insights

Market Leadership First Focus IT has established itself as Australia's top-rated Managed Service Provider with consistent recognition and awards, positioning it as a trusted partner for mid-sized businesses seeking reliable IT support and cybersecurity solutions.

Geographic Expansion With offices across major Australian cities and a recent acquisition in New Zealand, First Focus is expanding its geographical footprint, opening opportunities to offer managed services to regional and international clients.

Service Diversification The company's comprehensive service portfolio, which includes cloud services, cybersecurity, UCaaS, and enterprise tools like SharePoint, indicates a capacity to upsell advanced solutions to existing clients seeking integrated IT environments.

Growth & Recognition Achieving a revenue range of 25 to 50 million dollars and ranking among the top MSPs globally demonstrates strong financial health and a customer-centric approach, making it an attractive prospect for partners aiming to collaborate with a proven industry leader.

Targeted Customer Base Focusing primarily on mid-market Australian businesses with 20-200 staff, First Focus's deep understanding of this sector presents an opportunity to tailor security, cloud, and IT solutions that meet the specific scaling needs of similar organizations.

First Focus Tech Stack

First Focus uses 8 technology products and services including Hootsuite, HubSpot, Fortinet, and more. Explore First Focus's tech stack below.

  • Hootsuite
    Marketing
  • HubSpot
    Marketing Automation
  • Fortinet
    Network Hardware
  • Ruby
    Programming Languages
  • Cloudflare Bot Management
    Security
  • HSTS
    Security
  • Citrix
    Virtualisation Software
  • Breadcrumb NavXT
    Web Platform Extensions

Media & News

First Focus's Email Address Formats

First Focus uses at least 1 format(s):
First Focus Email FormatsExamplePercentage
First.Last@firstfocus.com.auJohn.Doe@firstfocus.com.au
83%
FLast@firstfocus.com.auJDoe@firstfocus.com.au
9%
Last@firstfocus.com.auDoe@firstfocus.com.au
4%
First@firstfocus.com.auJohn@firstfocus.com.au
4%

Frequently Asked Questions

Where is First Focus's headquarters located?

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First Focus's main headquarters is located at 189 Riordan Street Suite 1 Level 7 Mascot, New South Wales Australia. The company has employees across 6 continents, including OceaniaAsiaNorth America.

What is First Focus's official website and social media links?

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First Focus's official website is firstfocus.com.au and has social profiles on LinkedIn.

What is First Focus's NAICS code?

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First Focus's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does First Focus have currently?

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As of May 2026, First Focus has approximately 314 employees across 6 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: R. S.Chief Growth Officer: B. R.Chief Customer Officer: P. B.. Explore First Focus's employee directory with LeadIQ.

What industry does First Focus belong to?

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First Focus operates in the IT Services and IT Consulting industry.

What technology does First Focus use?

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First Focus's tech stack includes HootsuiteHubSpotFortinetRubyCloudflare Bot ManagementHSTSCitrixBreadcrumb NavXT.

What is First Focus's email format?

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First Focus's email format typically follows the pattern of First.Last@firstfocus.com.au. Find more First Focus email formats with LeadIQ.

When was First Focus founded?

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First Focus was founded in 2003.

First Focus

IT Services and IT ConsultingNew South Wales, Australia201-500 Employees

Your IT provider keeps the lights on. But is it making your business faster, smarter, or more productive?

That's the difference CORE makes. It's managed IT built for the AI era, combining everything your business needs to be productive into one partnership.

What CORE includes:

✓ AI implementation (Microsoft Copilot, ChatGPT, or our multi-model platform, Hatz)
✓ Business automation and workflow design
✓ Essential 8 Maturity level 1 aligned cyber security 
✓ Data governance
✓ Managed SharePoint
✓ System maintenance and monitoring
✓ IT support with same day SLAs
✓ Technical account management
✓ Training and adoption built around your actual workflows
✓ Service requests under 4 hours included

Beyond CORE, First Focus also delivers cloud and infrastructure, connectivity, unified communications, IT strategy, software development, and procurement.

Rated Australia's #1 mid-market MSP for eight years running (Cloudtango). 
360 staff across Australia, New Zealand, and the Philippines. Over 800 businesses and 30,000 end users supported.

Every client gets a dedicated support pod that knows your environment, and a Technical Account Manager focused on your outcomes, not commissions.

Built for businesses with 20 to 200 staff across multiple locations. If you want IT that does more than just keep things running, let's talk.

LinkedIn account team:
Melissa Hoarau – Community Manager
Lars Asveld – Digital Marketer
Unnati Tayal – Marketing Coordinator
Brendan Ritchie – Chief Growth Officer

Section iconCompany Overview

Headquarters
189 Riordan Street Suite 1 Level 7 Mascot, New South Wales Australia
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2003
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    First Focus's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    First Focus's revenue is estimated to be in the range of $25M$50M

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