Insights

M&A Expansion First Focus has been aggressively expanding through acquisitions in New Zealand and Australia, including OneHQ IT and Optimus Systems, signaling a strong trajectory for cross-sell opportunities in managed IT services, AI-enabled offerings, and cross-border support for SMBs and midmarket clients.

AI Driven Positioning CORE as an AI-enabled managed IT bundle with Copilot, ChatGPT, Claude, and a multi-model platform indicates upsell potential to clients seeking AI adoption, automation, data governance, and cybersecurity aligned with essential 8 maturity.

Mid-Market Focus Rated Australia’s #1 mid-market MSP for nine years and targeting businesses with 20 to 200 staff across multiple locations presents clear opportunities to expand into similar SMBs and regional enterprises needing scalable IT, cloud, and security services.

Dedicated Support Every client receives a dedicated support pod and a Technical Account Manager focused on outcomes, suggesting cross-sell of tailored governance, training adoption, and ongoing optimization services to improve adoption and stickiness.

Geographic Footprint Recent market moves into Canberra, Gold Coast, and New Zealand with multiple acquisitions create a multi-country footprint ideal for selling regional managed services, cloud, connectivity, and unified communications to multi-location clients.

First Focus Tech Stack

First Focus uses 8 technology products and services including Microsoft System Center Configuration Manager, Alpine.js, OpenAI Codex, and more. Explore First Focus's tech stack below.

Microsoft System Center Configuration Manager

IT Infrastructure & Operations Management

Alpine.js

Javascript Frameworks

OpenAI Codex

Machine Learning

Lovable

Page Builders

Programming Languages

PasswordState

Security

VMware ESXi

Virtualisation Software

RankMath SEO

Web Platform Extensions

First Focus Email Formats	Example	Percentage
First.Last@firstfocus.com.au	John.Doe@firstfocus.com.au	83%
FLast@firstfocus.com.au	JDoe@firstfocus.com.au	9%
Last@firstfocus.com.au	Doe@firstfocus.com.au	4%
First@firstfocus.com.au	John@firstfocus.com.au	4%

First Focus Email Formats

Example

Percentage

First.Last@firstfocus.com.au

John.Doe@firstfocus.com.au

83%

FLast@firstfocus.com.au

JDoe@firstfocus.com.au

Last@firstfocus.com.au

Doe@firstfocus.com.au

First@firstfocus.com.au

John@firstfocus.com.au

Frequently Asked Questions

What is First Focus's official website and social media links?

First Focus's official website is firstfocus.com.au and has social profiles on LinkedIn.

What is First Focus's NAICS code?

First Focus's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does First Focus have currently?

As of July 2026, First Focus has approximately 314 employees across 6 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: R. S.Chief Growth Officer: B. R.Chief Customer Officer: P. B.. Explore First Focus's employee directory with LeadIQ.

What industry does First Focus belong to?

First Focus operates in the IT Services and IT Consulting industry.

What technology does First Focus use?

First Focus's tech stack includes Microsoft System Center Configuration ManagerAlpine.jsOpenAI CodexLovableGoPasswordStateVMware ESXiRankMath SEO.

What is First Focus's email format?

First Focus's email format typically follows the pattern of First.Last@firstfocus.com.au. Find more First Focus email formats with LeadIQ.

When was First Focus founded?

First Focus was founded in 2003.

First Focus

Q: What is First Focus's official website and social media links?

First Focus's official website is firstfocus.com.au. First Focus has social profiles on LinkedIn.

Q: How many employees does First Focus have currently?

First Focus has approximately 314 employees.

Q: What technology does First Focus use?

First Focus's tech stack includes DoubleClick Floodlight, Apache HTTP Server, Drupal, Java, Mitel.

Q: What is First Focus's NAICS code?

First Focus's NAICS code is 5415 (Computer Systems Design and Related Services).

IT Services and IT ConsultingNew South Wales, Australia201-500 Employees

First Focus is a mid-sized IT services and consulting firm based in Mascot, New South Wales, Australia. It positions itself around managed IT services that keep operations reliable while boosting productivity through AI-enabled solutions and workflow design. Its CORE offering combines AI adoption, automation, cybersecurity aligned with Essential 8 Maturity Level 1, data governance, and proactive support and training tied to actual client workflows. In June 2026, the company completed the acquisition of OneHQ IT Limited, expanding its New Zealand footprint.
Beyond CORE, First Focus provides cloud and infrastructure, connectivity, unified communications, IT strategy, software development, and procurement to address broader IT needs. It serves more than 800 businesses and 30,000 end users across Australia, New Zealand, and the Philippines, supported by dedicated client pods and a Technical Account Manager for each engagement.

Insights

Similar companies to First Focus

CDF

Urban Institute

First Focus on Children

Child Care Aware of America

CLASP

Casey Family Programs

Child Trends

First Focus Tech Stack

Media & News

First Focus IT Pty expanded offices in Australia, Australia and New Zealand, Oceania on Jul 1st '25.

First Focus IT Pty expanded offices in New Zealand, Australia and New Zealand, Oceania on Jul 1st '25.

First Focus IT Pty recognized as 2026 Channel Partners MSP 501.

First Focus IT Pty recognized as top 150 MSPs worldwide.

First Focus IT Pty acquired OneHQ IT Limited on Jun 3rd '26.

First Focus IT Pty acquired Optimus Systems Limited on Jan 1st '26.

Integris is planning to acquire First Focus IT Pty.

First Focus's Email Address Formats