Insights

Market Leadership First Focus is recognized as Australia’s top Managed Service Provider with consistent top ratings since 2018, demonstrating a strong reputation for technical excellence and customer satisfaction that can be leveraged to attract new clients seeking trusted IT outsourcing solutions.

Strategic Acquisitions The company's recent acquisitions of Tech Help Direct, Tie Networks, and Cool Chilli showcase its aggressive growth strategy and expansion in specialized services such as Apple solutions and Unified Communications, presenting opportunities to offer complementary or upgraded service packages.

Service Differentiators With a proprietary customer portal F-Connect and a broad technology stack including AI, cloud services, and cybersecurity, First Focus provides comprehensive and proactive IT solutions that appeal to mid-market businesses aiming for scalable, enterprise-grade support.

Geographic Expansion Having offices across major Australian cities and Auckland positions First Focus to effectively serve regional clients and expand into new markets, providing potential sales channels for MSP-related offerings in a broad geographic area.

Growth & Revenue With an estimated revenue between $50 million and $100 million and a workforce of over 300 IT professionals, First Focus presents a sizeable opportunity for vendors of advanced cybersecurity, cloud management, and support tools aiming to partner with a leading MSP.

First Focus Tech Stack

First Focus uses 8 technology products and services including Hootsuite, HubSpot, Fortinet, and more. Explore First Focus's tech stack below.

Hootsuite

Marketing

HubSpot

Marketing Automation

Fortinet

Network Hardware

Ruby

Programming Languages

Cloudflare Bot Management

Security

HSTS

Security

Citrix

Virtualisation Software

Breadcrumb NavXT

Web Platform Extensions

First Focus Email Formats	Example	Percentage
First.Last@firstfocus.com.au	John.Doe@firstfocus.com.au	83%
FLast@firstfocus.com.au	JDoe@firstfocus.com.au	9%
Last@firstfocus.com.au	Doe@firstfocus.com.au	4%
First@firstfocus.com.au	John@firstfocus.com.au	4%

First Focus Email Formats

Example

Percentage

First.Last@firstfocus.com.au

John.Doe@firstfocus.com.au

83%

FLast@firstfocus.com.au

JDoe@firstfocus.com.au

Last@firstfocus.com.au

Doe@firstfocus.com.au

First@firstfocus.com.au

John@firstfocus.com.au

Frequently Asked Questions

Where is First Focus's headquarters located?

First Focus's main headquarters is located at Level 7/189 Riordan Street, Suite 1 Mascot, New South Wales 2020, AU. The company has employees across 6 continents, including OceaniaAsiaNorth America.

What is First Focus's official website and social media links?

First Focus's official website is firstfocus.com.au and has social profiles on LinkedIn.

What is First Focus's NAICS code?

First Focus's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does First Focus have currently?

As of October 2025, First Focus has approximately 288 employees across 6 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: R. S.Chief Growth Officer: B. R.Chief Customer Officer: P. B.. Explore First Focus's employee directory with LeadIQ.

What industry does First Focus belong to?

First Focus operates in the IT Services and IT Consulting industry.

What technology does First Focus use?

First Focus's tech stack includes HootsuiteHubSpotFortinetRubyCloudflare Bot ManagementHSTSCitrixBreadcrumb NavXT.

What is First Focus's email format?

First Focus's email format typically follows the pattern of First.Last@firstfocus.com.au. Find more First Focus email formats with LeadIQ.

When was First Focus founded?

First Focus was founded in 2003.

First Focus

IT Services and IT ConsultingAustralia201-500 Employees

A Managed Service Provider (MSP) is an outsourced IT partner that takes care of all the technology your business relies on - everything from day-to-day IT support and cybersecurity, to cloud services, connectivity, and long-term IT strategy. Instead of hiring a large internal IT team, businesses partner with an MSP to gain expert support, enterprise-grade tools, and proactive solutions at scale.

Rated Australia’s #1 Managed Service Provider for Australian businesses with 20–200 staff for 8 years running, here’s why:

- Everything you need: Our core offering of IT Support and cyber security is backed by a team of over 300 IT professionals that deliver market-leading software, AI, public and private cloud, UCaaS, connectivity, and much more.

- Everywhere you need us to be: With offices in Sydney, Perth, Adelaide, Melbourne, Brisbane, Canberra, and Auckland, we’re ready to help your business scale up.

- The best systems and tools: We’ve built the best customer portal for Australian mid-market businesses. F-Connect makes support easy to access for your team, project management a breeze, and much more.

- The best people: Consistently rated one of the best places to work in Australia, our success is built on having the best people offering the best proactive advice.

LinkedIn account team:
Melissa Hoarau – Community Manager
Jaimi-Leigh Fisher – Marketing Coordinator
Unnati Tayal – Marketing Coordinator
Brendan Ritchie – Chief Growth Officer

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First Focus Tech Stack

Media & News

First Focus IT Pty attended event Tech Partner News Fast 50 Awards on Nov 19th '25.

First Focus IT Pty recognized as 5 in techpartner.news Fast 50 for 2025.

First Focus IT Pty acquires Tech Help Direct Pty.

First Focus IT Pty launches SharePoint Focus.

First Focus IT Pty attends event 2025 Channel Partners MSP 501.

First Focus IT Pty recognized as best Australian Managed IT Services provider at MSP AU Select Awards List on Jan 1st '18.

First Focus IT Pty acquires Cool Chilli.

First Focus's Email Address Formats