Insights

Niche focus Target small-to-mid sized businesses seeking alternative lending options with a revenue-based evaluation model, highlighting First Union Lending as a flexible, client-centric financing partner.

Transparent positioning Leverage their emphasis on transparency and authentic client relationships to address prospects frustrated with traditional lenders and to position First Union as a trustworthy alternative.

Tech-enabled reach Utilize their digital stack and marketing channels (Google Ads, content platforms, social profiles) to identify and engage potential clients online, offering scalable, fast funding decisions.

Growth readiness Align with firms in growth phases that need flexible funding options to support expansion, working capital, or new initiatives, emphasizing revenue-based underwriting over rigid credit scores.

Competitive landscape Position against peers with similar revenue scales by highlighting personalized funding plans, nationwide accessibility, and a broad suite of nine funding options to capture market share in the SMB lending space.

Similar companies to First Union Lending

Credibly
174$500M - $1B
Lendio
458$500M - $1B
Bluevine
613$250M - $500M
Kapitus
528$250M - $500M
SmartBiz
169$100M - $250M
National Funding
162$100M - $250M
OnDeck
449$250M - $500M
CAN Capital
259$250M - $500M

First Union Lending Tech Stack

First Union Lending uses 8 technology products and services including Google Ads, iCIMS, WordPress, and more. Explore First Union Lending's tech stack below.

Google Ads
Advertising
iCIMS
Applicant Tracking Systems
WordPress
Content Management System
Google Cloud
Infrastructure As A Service
Vercel
Platform As A Service
WP Engine
Platform As A Service
Tailwind CSS
UI Frameworks
Piwik PRO Core
Web Analytics

Media & News

First Union Lending, LLC. merged with Wachovia on Jan 1st '01.
In 2001, First Union merged with Wachovia, taking on the other bank's name.
Jan 24, 2024 | www.nytimes.com

First Union Lending's Email Address Formats

First Union Lending uses at least 4 email formats:

First Union Lending Email Formats	Example	Percentage
First.L@firstunionlending.com	John.D@firstunionlending.com	64%
First.Last@firstunionlending.com	John.Doe@firstunionlending.com	28%
FirstLa@firstunionlending.com	JohnDo@firstunionlending.com	4%
LFirst@firstunionlending.com	DJohn@firstunionlending.com	4%

Frequently Asked Questions

What is First Union Lending's official website and social media links?

First Union Lending's official website is firstunionlending.com and has social profiles on LinkedIn.

How much revenue does First Union Lending generate?

As of September 2026, First Union Lending's annual revenue is estimated to be $25M - $50M.

What is First Union Lending's NAICS code?

First Union Lending's NAICS code is 52 - Finance and Insurance.

How many employees does First Union Lending have currently?

As of September 2026, First Union Lending has approximately 17 employees across 1 continents, including North America. Key team members include National Sales Manager: D. T., Senior Sales Manager: M. P. and Direct Business Lender: M. M. Explore First Union Lending's employee directory with LeadIQ.

What industry does First Union Lending belong to?

First Union Lending operates in the Financial Services industry.

What technology does First Union Lending use?

First Union Lending's tech stack includes Google Ads, iCIMS, WordPress, Google Cloud, Vercel, WP Engine, Tailwind CSS and Piwik PRO Core.

What is First Union Lending's email format?

First Union Lending's email format typically follows the pattern of First.L@firstunionlending.com. Find more First Union Lending email formats with LeadIQ.

When was First Union Lending founded?

First Union Lending was founded in 2010.

First Union Lending

Q: How many employees does First Union Lending have currently?

First Union Lending has approximately 17 employees.

Q: What technology does First Union Lending use?

First Union Lending's tech stack includes HSTS, iCIMS, Cloudflare, Vercel Analytics, FancyBox.

Q: What is First Union Lending's NAICS code?

First Union Lending's NAICS code is 52 (Finance and Insurance).

Financial ServicesFlorida, United States11-50 Employees

First Union Lending operates in the financial services sector as a marketplace lender that offers multiple business funding options. Its approach focuses on evaluating a business by revenue rather than relying solely on credit scores, and it emphasizes tailoring financial plans to meet individual client needs. The company serves small businesses nationwide, providing accessible, alternative lending solutions aimed at practical financing options without pressuring inappropriate requests. Based in Orlando, Florida, First Union Lending positions itself as supportive and transparent within its industry, distinguishing itself through a focus on client-centered service and straightforward communication. The firm appears to be a relatively small enterprise in comparison with its larger peers in the lending space.