Market Positioning FirstRain operates in the competitive sales and marketing intelligence market, serving mid-sized firms with a revenue range of 10 to 25 million dollars. Its positioning as a provider of rich business insights presents a valuable opportunity to target organizations seeking to enhance their sales research efficiency.

Recent Acquisition The company's acquisition by ESW Capital in August 2017 signals potential growth and increased investment in its technology platform, making it an attractive prospect for clients interested in innovative and well-supported analytics solutions.

Technology Integration FirstRain leverages a modern tech stack, including tools like New Relic and SEO optimization, indicating a focus on scalable, high-performance analytics products. This technical foundation underscores its capacity to deliver advanced insights to sales teams.

Funding and Revenue With a funding amount of 12 million dollars and annual revenue estimates around 10 to 25 million dollars, FirstRain shows a balanced financial position that supports growth, attracting prospects looking for stable yet innovative solution providers.

Growth Opportunities Operating in a space with several large competitors, including Bloomberg and Dow Jones, presents a clear opportunity for sales to position FirstRain as a specialized, agile solution for businesses aiming to reduce research time and increase sales efficiency in a competitive landscape.