Insights

Strategic partnerships Flat River Group already maintains 20+ retailer partnerships and acts as an end-to-end ecommerce distributor with vendor inventory ownership and rapid sales growth. This suggests opportunities to expand partnerships with mid-market brands seeking scalable dropship and brand integrity.

Inventory ownership Their model of owning vendor inventory enables faster time-to-market and potential for exclusive or preferred distribution. Sales opportunities exist to onboard brands looking for hands-on inventory control and accelerated retail exposure.

Diversified productfocus With emphasis on toys & games, pets, outdoor, home, patio, and garden, there are cross-category upsell and bundling opportunities for manufacturers seeking multi-category retail distribution through a single distributor.

Recent activity Recent moves include acquisitions and asset divestitures as well as launches, indicating a dynamic growth strategy. This can be leveraged to approach growth-stage brands or publishers seeking strategic partnerships during transition periods.

Revenue potential Reported revenue range of 100M to 250M positions Flat River Group as a mid- to upper-mid market distributor with scale and credibility, presenting a compelling channel for brands aiming to reach broad retailer networks efficiently.

Similar companies to Flat River Group

Flat River Group Tech Stack

Flat River Group uses 8 technology products and services including SAP FICO, HubSpot Analytics, Paycom, and more. Explore Flat River Group's tech stack below.

Flat River Group's Email Address Formats

Flat River Group uses at least 4 email formats:
Flat River Group Email FormatsExamplePercentage
FLast@flatrivergroup.comJDoe@flatrivergroup.com
53%
First@flatrivergroup.comJohn@flatrivergroup.com
37%
FirstLast@flatrivergroup.comJohnDoe@flatrivergroup.com
6%
Last@flatrivergroup.comDoe@flatrivergroup.com
4%

Frequently Asked Questions

What is Flat River Group's phone number?

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You can contact Flat River Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Flat River Group's official website and social media links?

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Flat River Group's official website is flatrivergroup.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Flat River Group generate?

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As of August 2026, Flat River Group's annual revenue is estimated to be $100M - $250M.

What is Flat River Group's NAICS code?

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Flat River Group's NAICS code is 44-45 - Retail Trade.

How many employees does Flat River Group have currently?

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As of August 2026, Flat River Group has approximately 140 employees across 2 continents, including North America and Asia. Key team members include Chief Financial Officer: K. L., President: M. S. and Director Of Sales: M. M. Explore Flat River Group's employee directory with LeadIQ.

What industry does Flat River Group belong to?

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Flat River Group operates in the Retail industry.

What technology does Flat River Group use?

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Flat River Group's tech stack includes SAP FICO, HubSpot Analytics, Paycom, Microsoft SQL Server, WooCommerce, Microsoft 365, Microsoft Active Directory and WP Engine.

What is Flat River Group's email format?

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Flat River Group's email format typically follows the pattern of FLast@flatrivergroup.com. Find more Flat River Group email formats with LeadIQ.

When was Flat River Group founded?

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Flat River Group was founded in 2011.
Flat River Group logo

Flat River Group

RetailMichigan, United States51-200 Employees

Flat River Group functions as an end-to-end ecommerce distributor, owning the inventory it moves for vendor partners while helping them grow sales and maintain brand integrity. The company also provides dropship capabilities and maintains relationships with more than twenty retailers. Its client base includes consumer goods manufacturers in categories such as toys and games, pets, outdoor sporting goods, and home and garden.

Headquartered in Belding, Michigan, the business operates as a mid-sized firm within the retail sector. Its focus is on enabling manufacturers to reach retailers through responsible distribution and brand stewardship. In 2025, Flat River Group formed a partnership with Knobez LLC to support its expansion into additional retail channels.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Flat River Group's revenue is estimated to be in the range of $100M - $250M

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