Insights

Market Leadership First Focus's consistent recognition as Australia’s top managed service provider and top performer in the MSP 501 indicates strong industry reputation, creating opportunities to target customers seeking trusted and award-winning IT partners.

Expanding Capabilities Recent acquisitions of Tech Help Direct and Cool Chilli to strengthen Apple and customer service expertise suggest potential for upselling specialized managed solutions to clients with specific technology needs.

Geographic Reach With offices across major Australian cities and Auckland, First Focus is well-positioned to attract regional clients by emphasizing its broad footprint and capability to support businesses across multiple locations.

Innovative Offerings Launch of initiatives like SharePoint Focus podcast and the proprietary F-Connect portal demonstrates a commitment to thought leadership and customer engagement, opening doors for agencies interested in customized, innovative IT strategies.

Financial Stability With revenue between $25 million and $50 million and recent awards highlighting growth, First Focus presents a reliable partner for organizations seeking scalable, mature IT solutions and ongoing support services.

First Focus Tech Stack

First Focus uses 8 technology products and services including Hootsuite, HubSpot, Fortinet, and more. Explore First Focus's tech stack below.

  • Hootsuite
    Marketing
  • HubSpot
    Marketing Automation
  • Fortinet
    Network Hardware
  • Ruby
    Programming Languages
  • Cloudflare Bot Management
    Security
  • HSTS
    Security
  • Citrix
    Virtualisation Software
  • Breadcrumb NavXT
    Web Platform Extensions

Media & News

First Focus's Email Address Formats

First Focus uses at least 1 format(s):
First Focus Email FormatsExamplePercentage
First.Last@firstfocus.com.auJohn.Doe@firstfocus.com.au
83%
FLast@firstfocus.com.auJDoe@firstfocus.com.au
9%
Last@firstfocus.com.auDoe@firstfocus.com.au
4%
First@firstfocus.com.auJohn@firstfocus.com.au
4%

Frequently Asked Questions

Where is First Focus's headquarters located?

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First Focus's main headquarters is located at 189 Riordan Street, Suite 1 Level 7. The company has employees across 6 continents, including OceaniaAsiaNorth America.

What is First Focus's official website and social media links?

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First Focus's official website is firstfocus.com.au and has social profiles on LinkedIn.

What is First Focus's NAICS code?

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First Focus's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does First Focus have currently?

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As of December 2025, First Focus has approximately 291 employees across 6 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: R. S.Chief Growth Officer: B. R.Chief Customer Officer: P. B.. Explore First Focus's employee directory with LeadIQ.

What industry does First Focus belong to?

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First Focus operates in the IT Services and IT Consulting industry.

What technology does First Focus use?

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First Focus's tech stack includes HootsuiteHubSpotFortinetRubyCloudflare Bot ManagementHSTSCitrixBreadcrumb NavXT.

What is First Focus's email format?

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First Focus's email format typically follows the pattern of First.Last@firstfocus.com.au. Find more First Focus email formats with LeadIQ.

When was First Focus founded?

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First Focus was founded in 2003.

First Focus

IT Services and IT ConsultingNew South Wales, Australia201-500 Employees

A Managed Service Provider (MSP) is an outsourced IT partner that takes care of all the technology your business relies on - everything from day-to-day IT support and cybersecurity, to cloud services, connectivity, and long-term IT strategy. Instead of hiring a large internal IT team, businesses partner with an MSP to gain expert support, enterprise-grade tools, and proactive solutions at scale.

Rated Australia’s #1 Managed Service Provider for Australian businesses with 20–200 staff for 8 years running, here’s why:

- Everything you need: Our core offering of IT Support and cyber security is backed by a team of over 300 IT professionals that deliver market-leading software, AI, public and private cloud, UCaaS, connectivity, and much more.

- Everywhere you need us to be: With offices in Sydney, Perth, Adelaide, Melbourne, Brisbane, Canberra, and Auckland, we’re ready to help your business scale up.

- The best systems and tools: We’ve built the best customer portal for Australian mid-market businesses. F-Connect makes support easy to access for your team, project management a breeze, and much more.

- The best people: Consistently rated one of the best places to work in Australia, our success is built on having the best people offering the best proactive advice.

LinkedIn account team:
Melissa Hoarau – Community Manager
Jaimi-Leigh Fisher – Marketing Coordinator
Unnati Tayal – Marketing Coordinator
Brendan Ritchie – Chief Growth Officer

Section iconCompany Overview

Headquarters
189 Riordan Street, Suite 1 Level 7
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2003
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    First Focus's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    First Focus's revenue is estimated to be in the range of $25M$50M

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