Niche Market Focus Fortel Communications specializes in providing VoIP business telephone systems for small to medium-sized organizations, indicating an opportunity to upsell or diversify services tailored to growing SMEs seeking cost-effective communication solutions.

Competitive Pricing Advantage With a revenue range of 1 million to 10 million and a focus on small to mid-market clients, Fortel offers avenues to promote scalable, affordable communication packages that appeal to budget-conscious businesses expanding their operations.

Technology Engagement The use of the Eclipse IP PBX and VoIP technology suggests readiness for modern, cloud-based communication trends, enabling sales pitches centered around innovative, reliable, and flexible telephony solutions for evolving business needs.

Customer Growth Potential Given the company's focus on small to midsize enterprises and the rapid growth of this sector, there is significant potential to develop tailored services and support packages aimed at startups and growing businesses in various industries.

Market Differentiation Compared to larger competitors with extensive resources, Fortel can emphasize personalized service and agility in implementation, positioning itself as a attentive partner for SMBs seeking customized telephony solutions and dedicated support.