Growth through Acquisition With Amadeus' recent acquisition of ForwardKeys, there are significant opportunities to collaborate on integrated travel data solutions, expand into new markets, and leverage combined expertise to enhance product offerings and serve larger enterprise clients.

Regional Data Expansion ForwardKeys' in-depth Caribbean tourism analysis and partnerships with regional associations highlight a strong local presence and expertise, presenting opportunities to tailor and sell analytics solutions to Caribbean hospitality and tourism stakeholders seeking detailed insights.

Data-driven Revenue Insights The collaboration with Mastercard to incorporate tourism spending data creates a compelling value proposition for financial institutions, travel agencies, and online travel platforms aiming to optimize marketing strategies and understand traveler spending behaviors.

Market Trend Engagement The company’s regular release of global travel trends and airport traffic reports positions them as a key partner for corporations seeking up-to-date industry intelligence, offering upsell opportunities for premium analytical products or customized reporting services.

Technology and Product Differentiation ForwardKeys’ user-friendly solutions and licensing datasets demonstrate a flexible platform that appeals to large-scale clients looking for comprehensive, real-time air travel insights, creating sales opportunities in sectors such as airline planning, destination marketing, and travel technology firms.