Legacy & Market Position Fred L. Lake & Co. Inc. has a long-standing presence in the retail office equipment sector since 1889, establishing a strong brand and customer trust which can facilitate cross-selling of specialized office branding and document security products.
Growth Through Acquisition The company's expansion via acquisitions, including Corporation Package Co., presents opportunities to upsell complementary office and corporate identity products such as seals, badges, and stock certificates to existing clients.
Digital Marketing Presence With a technology stack featuring platforms like Google Analytics and Facebook, the company actively invests in online marketing channels, presenting a potential avenue to promote new product lines and targeted advertising services.
Niche Product Focus Specializing in rubber stamps, embossing seals, and corporate legal documents, Fred L. Lake & Co. is positioned to leverage the growing demand for customized, secure office products among legal, financial, and government sectors.
Customer Base & Opportunities Serving small to medium-sized businesses and corporations, the company can expand its engagement with firms requiring secure branding solutions, notary services, and corporate documentation, especially as digital transactional needs increase.