Boutique scale Small team with the ability to scale quickly by coordinating a network of freelancers, presenting an opportunity to offer flexible, cost-effective PR and branding services to mid-market clients seeking seasoned messaging leadership without large agency commitments.

Strategic messaging Expertise in messaging strategy, copywriting and storytelling positions Fredricks Communications to upsell comprehensive communications programs for B2B and B2C firms looking to differentiate brands, improve media relations and support content marketing.

Sustainability edge Active commitment to sustainability and social justice, including We Are Still In and Clean Creatives pledges, can be leveraged to win business from ESG-focused organizations and clients with green communications needs.

Global reach Though a solo-led consultancy, the practice assembles international-capable teams, enabling pursuit of regional, national and international accounts, including clients requiring cross-border messaging and diverse content creation.

Digital backbone Technology stack around WordPress, analytics and web tools supports data-driven content strategies; this can be paired with digital PR and content campaigns to demonstrate ROI and attract larger, tech-enabled clients.