Insights

Strong Market Presence With over 35 years in the industry and a national footprint of 49 stores alongside an online platform, Freedom Australia has established a solid position in the retail furniture and homewares market, offering multiple touchpoints for expanding sales channels and sourcing new product partnerships.

Innovative Collaborations Recent collaborations with brands like Are Media and Marie Claire demonstrate a willingness to engage in creative marketing initiatives and exclusive product launches, opening opportunities for co-branded product lines or targeted marketing campaigns to attract diverse customer segments.

Digital Engagement Utilizing various technologies such as Mirakl, New Relic, and Office 365 suggests a focus on digital infrastructure and e-commerce, paving the way for upselling enhanced online experiences or offering additional tech-enabled services to improve customer engagement.

Community & Innovation Participation in community initiatives like the Curaçao workshop and the launch of Re-Emergence wall art collection indicates a commitment to cultural and creative engagement, presenting opportunities to develop exclusive product lines or experiential marketing tailored to lifestyle and creative consumers.

Growth Potential Although revenue is in the $25M to $50M range with a sizable workforce, there is room for growth in expanding product offerings, boosting online sales, and forming strategic partnerships with premium brands or tech providers to enhance the customer experience and drive revenue expansion.

Freedom Australia Tech Stack

Freedom Australia uses 8 technology products and services including Quantcast Measure, Knockout.js, Envoy, and more. Explore Freedom Australia's tech stack below.

  • Quantcast Measure
    Analytics
  • Knockout.js
    Javascript Frameworks
  • Envoy
    Load Balancers
  • Office 365
    Office Suites
  • Microsoft Word
    Office Suites
  • TypeScript
    Programming Languages
  • New Relic
    Real User Monitoring
  • Mirakl
    Software As A Service

Freedom Australia's Email Address Formats

Freedom Australia uses at least 1 format(s):
Freedom Australia Email FormatsExamplePercentage
First_Last@freedom.com.auJohn_Doe@freedom.com.au
96%
First.Last@freedom.com.auJohn.Doe@freedom.com.au
1%
First_L@freedom.com.auJohn_D@freedom.com.au
2%
FLast@freedom.com.auJDoe@freedom.com.au
1%

Frequently Asked Questions

Where is Freedom Australia's headquarters located?

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Freedom Australia's main headquarters is located at North Ryde, New South Wales 2113 Australia. The company has employees across 4 continents, including OceaniaAsiaEurope.

What is Freedom Australia's official website and social media links?

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Freedom Australia's official website is freedom.com.au and has social profiles on LinkedIn.

What is Freedom Australia's SIC code NAICS code?

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Freedom Australia's SIC code is 5021 - Furniture NAICS code is 44-45 - Retail Trade.

How many employees does Freedom Australia have currently?

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As of February 2026, Freedom Australia has approximately 506 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Head Of Dropship: Q. W.Head Of Media & Partnerships: K. M.Head Of Data: B. V.. Explore Freedom Australia's employee directory with LeadIQ.

What industry does Freedom Australia belong to?

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Freedom Australia operates in the Retail industry.

What technology does Freedom Australia use?

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Freedom Australia's tech stack includes Quantcast MeasureKnockout.jsEnvoyOffice 365Microsoft WordTypeScriptNew RelicMirakl.

What is Freedom Australia's email format?

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Freedom Australia's email format typically follows the pattern of First_Last@freedom.com.au. Find more Freedom Australia email formats with LeadIQ.

Freedom Australia

RetailNew South Wales, Australia501-1000 Employees

Freedom is one of Australia’s most iconic brands; where inspiration is at its best. Freedom is one of the nation’s leading lifestyle retailers. We don’t just sell furniture, we sell the dream! Where our people can be themselves and deliver to the Australian people exceptional products at great value that are unique to the Australian way of life. 

With over 35 years in the furniture and homewares industry, Freedom has established itself as a market leader, in style, on-trend products and quality. We are known for our great design and a customer experience that you will be proud to be part of.

We are committed to delivering a world class customer journey, coupled with a highly engaged retail team. Our number one priority is to build on our existing talents to create a culture that rewards high performance, fosters job satisfaction and invest in career opportunities. 

We believe:
Great design doesn’t just look good, it enhances the quality of your life.
Great style never dates, it just gets better with age.
Great design and style don’t need a great big price tag to match. 

Since 1981 Freedom has empowered Australians to create their own story at home. With 49 stores nationally and an online store, we believe in beautiful homes. 

We believe in Freedom.

Section iconCompany Overview

Headquarters
North Ryde, New South Wales 2113 Australia
SIC Code
5021 - Furniture
NAICS Code
44-45 - Retail Trade
Employees
501-1000

Section iconFunding & Financials

  • $25M$50M

    Freedom Australia's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Freedom Australia's revenue is estimated to be in the range of $25M$50M

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