Freedom Group Exercise

Wellness and Fitness ServicesNevada, United States2-10 Employees

Freedom Group Exercise operates in the wellness and fitness services sector, offering group fitness formats designed to be both joyful and effective. The company provides structured classes such as Freedom BANG™, an urban-inspired mix of boxing, aerobics, intervals, hip hop, world dance and bodyweight training, which can be augmented with optional weighted gloves, and Freedom Barre, a ballet-inspired, music-driven workout choreographed to a blend of contemporary and classic tunes produced in-house. Its offerings emphasize carefully designed class progressions, high-quality choreography, and synchronized music to support consistent instructor and participant experiences across venues. Based in Las Vegas, Nevada, the organization was founded in 2012 by Amanda Strand and Benjamin Bidlack and operates with a small team focused on delivering a standardized yet adaptable fitness program for gym partners and participants. The company positions itself as a provider of group exercise formats aimed at unifying and inspiring participants while enabling sustained success for partner gyms.

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