Online Shopping Expansion Freudian Slip Lingerie & Gifts launched an e-commerce shopping component in April 2020, demonstrating a commitment to expanding their digital sales channels. This provides an opportunity to upsell tiered online promotions, personalized lingerie recommendations, and exclusive online-only collections.

Niche Market Focus Specializing in inclusive sizing for women, including bras in band sizes 30-42 and cups AA-H, positions the company to target underserved segments within the lingerie market. Building partnerships with specialized suppliers and offering custom fitting services can further capture this market niche.

Brand Alignment Opportunities Freudian Slip features well-known brands like Cosabella, Eberjey, and Chantelle, highlighting their focus on quality and established brand recognition. Collaborations or exclusive product lines with these high-end brands can attract premium customers and increase average order value.

Local Community Engagement Located in Eugene, Oregon with a small team, the company has the advantage of personalized customer service and community-based marketing strategies. Leveraging local events or partnerships with neighboring boutiques could enhance brand loyalty and drive in-store or online sales.

Technology Utilization Using diverse tools like Facebook Pixel and Google Workspace indicates a foundation for targeted digital marketing. Expanding into social media advertising, retargeting campaigns, and optimized email marketing can help increase customer engagement and foster repeat sales.