Strategic partnerships Friend MTS is actively expanding through partnerships to protect premium live sports and international markets, presenting outbound opportunities toSell advanced watermarking, global monitoring and platform integration to broadcasters, OTT platforms, and regional operators in Southeast Asia and Europe.

Platform expansion The launch of the FMTS Platform with AI-powered piracy intelligence creates cross-sell potential for existing clients and new prospects seeking consolidated risk analytics, content monitoring, and enforcement workflows in a single solution.

Sustainability angle Recognition as a carbon-neutral corporate star suggests a sustainability narrative that can be leveraged in pitches to media brands and investors who prioritize responsible practices alongside security and revenue protection.

Mid-market focus With revenue in the $10–$25M range and a 51–200 employee base, Friend MTS targets mid-market content owners and regional operators that require scalable anti-piracy, watermarking, and enforcement services without the heft of larger incumbents.

Global reach opportunities Recent international activations in Thailand, Laos, Cambodia, Romania, and partnerships with global streaming ecosystems indicate clear demand for cross-border piracy intelligence and enforcement, suggesting sales motion focused on multi-territory protection and local/regional compliance.