Niche Market Focus Fulton Realty Capital specializes in self-storage and multi-family properties within secondary markets, creating opportunities to target underinvested segments and leverage underserved customer bases seeking value-add investment options.

Growth Potential With annual revenues estimated between $10 million and $25 million and a lean team of 11 to 50 employees, the company shows steady growth potential and openness to strategic partnerships that can enhance its portfolio and operational efficiency.

Technology Utilization The company’s tech stack includes modern analytics and marketing tools such as HubSpot, Google Tag Manager, and LinkedIn, indicating readiness for data-driven outreach and digital marketing initiatives to expand its market reach.

Investment Strategy Fulton Capital’s focus on stabilized core and value-add investments in overlooked markets suggests a flexibility in deal types, presenting an opportunity to introduce innovative financing, property management, or transition strategies to maximize portfolio value.

Market Differentiation By targeting secondary markets typically ignored by institutional investors, Fulton Realty Capital offers a unique positioning advantage, enabling sales efforts to emphasize customized and niche solutions that address specific investor or client needs in emerging markets.