Celebrity Partnerships Opportunity to expand co-branding and limited-edition products with music and entertainment brands given recent collaborations with Primary Wave, leveraging cross-promotions to reach new audience segments and drive higher-margin merchandise.

National Delivery With nationwide shipping and NYC delivery, there is potential to scale through wholesale channels and regional distributors, tapping into markets that crave novelty confectionery and photo-focused cookies.

Seasonal Flavors Recent launches of Gooey seasonal cookies indicate agility in product development; consider seasonal campaigns with partner brands or limited-time bundles to boost frequency and up-sell during holidays.

Tech-Driven Growth Existing tech stack (Shopify, HubSpot, Mailchimp, analytics) can support targeted marketing, loyalty programs, and automated upsell flows; propose a CRM-driven account-based approach for key retailers and influencers.

Mid-Tier Scale Current revenue and employee range positions Funny Face Bakery between boutique and larger artisanal firms; identify opportunities to enter boutique hotel gift shops, corporate gifting, and event-driven partnerships to accelerate revenue growth.