Market Expansion Leverage MTB and softball launches plus MLB partnership to pursue youth, collegiate, and club programs across baseball, cycling, lacrosse, and softball, while exploring frontline and military PPE opportunities.

Partnership Leverage Capitalize on the MLB Network deal and visual content work by pursuing team sponsorships, official gear programs, and co branded campaigns with leagues, academies, and athlete influencers to expand reach and sell through.

Channel Growth With ecommerce and content tools in place, build wholesale programs with sporting goods retailers, schools, and municipalities; offer private labeling and customization to boost order size and margins.

Defense Channel Leverage the CRYE PRECISION collaboration to pursue government bids, military training programs, and police first responder contracts for field ready protective gear.

Innovation Pipeline Maintain momentum with award winning Terra guards and signature collections; explore private label, athlete led product extensions, and co branded lines to sustain growth and premium pricing.