Acquisition & Assets Gander Mountain was acquired by Camping World Holdings in 2017, with asset sales completed within the same year. This indicates potential for cross-sell opportunities through Camping World’s existing customer base and potential integration of outdoor gear with marine and boating products.

Multi‑Channel Reach As a fully integrated retailer with retail, catalog and internet sales, Gander Mountain and Overton’s reach a broad audience. Sales teams can target both online shoppers and in-store customers, leveraging cross-channel promotions and bundled offerings.

Large Product Scope Extensive catalog spanning hunting, fishing, camping, marine, firearms, apparel, footwear, and services like gunsmithing and archery. Opportunity to upsell bundles, safety gear, maintenance supplies, and training services across adjacent outdoor categories.

Training & Experience Gander Mountain Academy offers firearms training and high-tech ranges. Potential for partnerships or B2B training programs, safety certifications, and exclusive events that can drive foot traffic and recurring visits.

Market Positioning Compared to peers, Gander Mountain sits in a space with large players like Bass Pro Shops and REI. Positioning opportunities include premium outdoor gear bundles, private-label expansions, and loyalty initiatives to capture share from both high-volume retailers and specialized shops.