Market position Gasser Bush Associates is a long-standing lighting and controls agency in Michigan and northwest Ohio with a 55-year operating history, indicating entrenched relationships with electrical and design communities and potential recurring revenue from ongoing projects.

Growth readiness With a revenue range of 25M to 50M and a workforce of 51-200, the company appears to be a mid-market player positioned for scalable solutions and enterprise-grade partnerships, suggesting opportunities for larger contracts or multi-site lighting control implementations.

Tech enablement The tech stack includes AutoCAD, WordPress, and Stripe, signaling established digital workflows, design collaboration capabilities, and online payment readiness that can be leveraged for streamlined procurement, project management, and customer onboarding.

Industry reach Given the focus on lighting manufacturers and the construction sector, there are cross-sell opportunities with manufacturers, specifiers, and electrical distributors, as well as potential expansion into adjacent markets in Michigan and northwest Ohio.

Partnership potential As a trusted local agency with a family culture, there is room to propose value-added services such as sustainability lighting solutions, energy efficiency programs, and controls integration to win longer-term maintenance, service agreements, and retrofit projects.