Established Industry Presence Gasser Bush Associates has a long-standing reputation in Michigan and northwest Ohio as a trusted provider of lighting and controls solutions, indicating strong regional market penetration and a loyal customer base worth expanding.

Growth Opportunity With an annual revenue ranging between $25 million and $50 million and 51 to 200 employees, there is significant potential to scale by targeting similar-sized construction and design firms seeking high-quality lighting solutions.

Tech-Driven Integration Their utilization of advanced software like Autodesk Revit and cloud services suggests an openness to technology adoption, paving the way for opportunities in integrated construction workflows and digital collaboration tools.

Community Focus A family-oriented culture and community impact can be leveraged in marketing campaigns that highlight values-driven partnerships, appealing to clients prioritizing local engagement and reliable service.

Market Expansion Similar regional firms with large national firms in the insurance and staffing sectors demonstrate potential pathways for strategic partnerships or cross-industry diversification to enhance market share and service offerings.