Market Positioning Target cross-industry clients in public relations and communications services with a focus on mid-sized to large enterprises seeking digital transformation, given GCI's tech stack and emphasis on online presence and SEO optimization.

Digital Advertising Growth Leverage opportunities around digital advertising and content licensing similar to broader peers, offering services that bolster digital revenue streams, analytics, and attribution to counterbalance advertising softness.

Technology Enablement Propose integrated tech-enabled solutions leveraging GCI’s stack (SEO tools, caching, JSON-LD, HTTP/3, OpenResty) to enhance site performance, search rankings, and user experience for clients with high web traffic and content needs.

Financial Partnerships Position financial and strategic advisory services to investors or related entities in Liberty Capital/GCI Liberty lineage, offering collaborations on investor communications, branding consistency, and public disclosures.

Talent & Culture Offer employer branding, internal comms, and employee engagement campaigns to improve retention and culture, aligned with a mid-to-large workforce and potential for scaling marketing operations across regions.