Local focus Target property managers, building engineers, and facility directors in the DC Metropolitan area who value personalized service and local warehousing, presenting Gemware Maintenance Supply as a reliable partner for ongoing facility supply needs.

Sanitation solutions Capitalize on their role as a partner in building reopenings during COVID-19 by expanding offerings in sanitation and safety products, including cleaning supplies, PPE, and facility sanitization services for ongoing health compliance.

Custom solutions Leverage their reputation for custom solutions and problem-solving to upsell tailored procurement programs, bulk ordering, and just-in-time delivery to property managers and maintenance teams.

Small team agility Position as a nimble supplier with fast response times and high-touch support, appealing to small to mid-sized clients who require personalized account management and rapid issue resolution.

Digital convenience Highlight the existing tech stack (Wix storefront, eCommerce) to promote a seamless online buying experience, digital catalogs, and self-serve replenishment for frequent maintenance orders.