Sustainable Product Focus General Paper Company emphasizes delivering sustainable cleaning solutions, highlighting opportunities to upsell eco-friendly and green-certified products to environmentally conscious clients and organizations seeking sustainable procurement options.

Growing Revenue Potential With estimated revenues between $25 million and $50 million, the company operates in a lucrative market, presenting substantial cross-selling opportunities for complementary Jan San and office supplies that can enhance its product portfolio.

Tech-Enabled Customer Engagement Utilizing platforms like Shopify and Gravity Forms suggests strong online sales channels and customer engagement, providing avenues to expand digital marketing efforts, loyalty programs, and direct outreach to increase sales volume.

Regional Service Expansion Based in Baton Rouge with a dedicated team of up to 50 employees, there is potential to extend regional coverage, target nearby businesses, and develop new local partnerships for increased market penetration.

Competitive Market Positioning Operating within a landscape featuring major players like International Paper and Resolute Forest Products, General Paper can leverage its flexibility, personalized solutions, and sustainability credentials to differentiate itself and capture market share in niche segments.