Market momentum Leverage Gold Medal Travel Group’s recent Summer Safari Collection launch and 2026-27 Caribbean and Mexico brochures to target agents with late-booking African safaris and Caribbean itineraries, offering bundled cruise or luxury add-ons to boost agent earnings.

Brand portfolio Position the four-brand ecosystem (Gold Medal, Pure Luxury, Cruise Plus, Incredible Journeys) as a one-stop shop for travel agents seeking tiered offerings from ultra-luxury to adventurous tours, enabling cross-sell of commissions through bundled packages.

Awards credibility Highlight multiple recent industry awards to build trust with trade partners and convert interested agencies into preferred partners, offering exclusive promotions or incentive programs tied to award-winning itineraries.

Financial stability Emphasize ATOL protection and ABTA membership to reassure agents and their clients, while targeting risk-conscious retailers with long-haul, high-margin itineraries that benefit from the trust signals.

Partnership growth Capitalize on recent partnerships and trade events (Newmarket Holidays collaboration, Travel Celebration participation) to prospect agencies seeking expanded supplier options and co-branded campaigns, offering ready-made marketing materials and FAM trip opportunities.