Community growth Leverage the expanding online member base of over 80k to upsell subscriptions, limited releases, and in-store experiences at the new Surry Hills concept store to increase lifetime value.

Experiential retail Capitalize on the first concept store and wine bar by offering exclusive events, tastings, and masterclasses to attract local foot traffic and convert online members into in-person purchasers.

Cause and value Promote and expand social impact products like limited release bundles or charity boxes to attract conscious consumers and differentiate from competitors while increasing average order size.

Tech enabled Utilize the existing tech stack to drive personalization and automation for targeted promotions, with potential integration of loyalty programs and data-driven recommendations to boost repeat purchases.

Strategic partnerships Explore collaborating with boutique wineries, food and beverage partners, and regional events to broaden distribution channels, cross-promotions, and B2B opportunities for wholesale or corporate gifting.