Partnerships with influencers Splash Wines has successfully partnered with renowned personalities like Christie Brinkley, leveraging their influence to market exclusive wine collections. Exploring similar collaborations with influencers in the beverage industry could open new sales channels.

Tech-savvy marketing Utilizing a tech stack including Shopify, TrackJs, and social proof tools like AddShoppers, Splash Wines demonstrates a commitment to innovative marketing approaches. Sales strategies incorporating cutting-edge technologies could enhance customer engagement and drive sales growth.

Equity crowdfunding opportunities By launching an equity offering through Seedinvest, Splash Wines engaged customers as potential investors, fostering a sense of ownership among wine enthusiasts. Exploring further crowdfunding campaigns could attract investors who also become loyal customers, boosting sales and brand loyalty.

Expert leadership engagement Recent appointment of Bruce Cunningham as President demonstrates a focus on experienced leadership to drive strategic growth. Leveraging the expertise and networks of key personnel like Cunningham could lead to forging valuable partnerships and expanding sales territories.

Direct-to-consumer expansion As one of the fastest-growing direct-to-consumer wine marketing companies, Splash Wines has a strong foothold in online wine sales. Further enhancing direct-to-consumer initiatives, personalized marketing, and subscription services can capitalize on the growing trend of e-commerce in the beverage industry, driving sales and customer retention.