Great Lakes Marketing Research

Market ResearchOhio, United States11-50 Employees

GLM is a woman-owned, full-service market research and consulting firm headquartered in Toledo, Ohio. For more than five decades, it conducts qualitative and quantitative research to deliver fact-based insights that support strategic decisions, with a focus on maximizing participation and data quality, and it provides direct access to the voices of the target market in Northwest Ohio and Southeast Michigan through the AskToledo Opinion Panel, delivering results quickly via an online survey system in as little as 48 hours.

The firm is led by Lori Mitchell Dixon, PhD, who became sole owner in 2010 after joining as a co-owner in 1985, bringing expertise in research design, statistical analysis, and reporting that highlights findings and strategic implications. Beyond research, GLM operates as an independent ISO 17025-accredited facility for child-resistant testing, with more than 35 years of experience evaluating safety packaging and lighters, including work on newer products such as e-cigarettes, liquid nicotine, retail marijuana, and laundry packets. The organization serves clients globally while maintaining its Toledo base.

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