Niche capabilities GLM combines market research with independent ISO 17025 accredited child-resistant testing, creating a unique cross-sell opportunity to clients needing both consumer insights and safety packaging validation, especially in products like lighters, e-cigarettes, nicotine liquids, marijuana, and laundry packets.

Regional access Strong access to Northwest Ohio and Southeast Michigan via the AskToledo Opinion Panel enables rapid, cost-effective regional market studies for clients targeting that corridor, presenting a compelling upsell for regional brand hot topics or regional rollouts.

Speed to insight Ability to deliver survey results in as little as 48 hours supports sales conversations around agile decision making, rapid testing of concepts, and quick go/no-go decisions for new campaigns or product launches.

Leadership leverage Led by Lori Mitchell Dixon with deep expertise in research design and quantitative analysis, GLM can position itself as a trusted partner for strategic planning, innovation, and high-stakes studies, appealing to enterprise clients seeking rigorous methodologies.

Growth-ready scale With a mid-size team and a revenue range of 10M to 25M, GLM sits between boutique and large providers, offering personalized service with capability breadth; there is an opportunity to target mid-market brands seeking cost-efficient, high-quality mixed-methods research and specialized testing.