What is Greatland's NAICS code?

Greatland's NAICS code is 5112 (Software Publishers).

Insights

W-2 and 1099 Leader Greatland positions itself as the leading provider of W-2 and 1099 reporting solutions, indicating a strong potential for cross-sell or upsell of payroll and tax reporting enhancements to existing clients and to prospects seeking compliant, scalable reporting.

Growing Enterprise With a revenue range of 100M to 250M and 135+ employee-owners, Greatland demonstrates solid growth and readiness for multi-year contracts, suggesting potential for expanded product adoption, premium support, and enterprise licensing opportunities.

Broad Tech Stack Utilizes a modern tech stack and analytics tools (Salesforce, New Relic, Amplitude, Pendo, etc.), signaling openness to integrated solutions, data analytics, and customer success platforms that could be leveraged to upsell value-added modules and API integrations.

Customer-centric Focus Emphasizes strong customer service and 40-year reputation, indicating opportunities to propose premium customer success programs, onboarding services, and tailored reporting configurations for high-value accounts.

Market Positioning Operates in a competitive payroll and compliance space with peers of varying sizes; potential to target mid-market and growing SMBs in need of scalable, compliant reporting while differentiating on reliability and support.

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Greatland Tech Stack

Greatland uses 8 technology products and services including Reddit Ads, Amplitude, Linkedin Insight Tag, and more. Explore Greatland's tech stack below.

Reddit Ads
Advertising
Amplitude
Analytics
Linkedin Insight Tag
Analytics
Microsoft Clarity
Analytics
Pendo
Analytics
iCIMS
Applicant Tracking Systems
Salesforce
Customer Relationship Management
New Relic
Real User Monitoring

Greatland's Email Address Formats

Greatland uses at least 4 email formats:

Greatland Email Formats	Example	Percentage
FLast@greatland.com	JDoe@greatland.com	73%
First.Last@greatland.com	John.Doe@greatland.com	25%
First_Last@greatland.com	John_Doe@greatland.com	1%
First-L@greatland.com	John-D@greatland.com	1%

Frequently Asked Questions

What is Greatland's phone number?

You can contact Greatland's main corporate office by phone at

+1-616-791-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Greatland's stock symbol?

Greatland is a publicly traded company; the company's stock symbol is GGP.L.

What is Greatland's official website and social media links?

Greatland's official website is greatland.com and has social profiles on LinkedIn.

How much revenue does Greatland generate?

As of September 2026, Greatland's annual revenue is estimated to be $100M - $250M.

What is Greatland's SIC code and NAICS code?

Greatland's SIC code is 7389 - Business Services, Not Elsewhere Classified and NAICS code is 5112 - Software Publishers.

How many employees does Greatland have currently?

As of September 2026, Greatland has approximately 150 employees across 2 continents, including North America and Asia. Key team members include Sales Manager - Greatland Brand: R. M., Account Manager: M. B. and Building Superintendent: M. O. Explore Greatland's employee directory with LeadIQ.

What industry does Greatland belong to?

Greatland operates in the Software Development industry.

What technology does Greatland use?

Greatland's tech stack includes Reddit Ads, Amplitude, Linkedin Insight Tag, Microsoft Clarity, Pendo, iCIMS, Salesforce and New Relic.

What is Greatland's email format?

Greatland's email format typically follows the pattern of FLast@greatland.com. Find more Greatland email formats with LeadIQ.

When was Greatland founded?

Greatland was founded in 1974.

Greatland

Q: What is Greatland's official website and social media links?

Greatland's official website is greatland.com. Greatland has social profiles on LinkedIn.

Q: How many employees does Greatland have currently?

Greatland has approximately 150 employees.

Q: What technology does Greatland use?

Greatland's tech stack includes OpenResty, Invoca, SWFObject, Apache, Microsoft SQL Server.

Software DevelopmentMichigan, United States51-200 Employees

Greatland is a software development company that focuses on W-2 and 1099 reporting solutions for businesses. Based in Grand Rapids, Michigan, it serves a mid-sized market with a broad catalog of offerings designed to address the reporting tasks involved in payroll and tax compliance. The organization emphasizes teamwork, integrity, and customer service as core elements of its culture, reflecting its long-running approach to serving clients. With a multi-decade presence in the software sector, Greatland maintains a substantial line of products—around 1,500 offerings—to support businesses in meeting W-2 and 1099 reporting obligations. The company aims to provide dependable, accurate tools and services that help clients navigate regulatory requirements and the complexities of reporting.