Insights

Customer-Centric Focus Groove specializes in providing streamlined, easy-to-use help desk solutions for small and mid-sized SaaS teams, emphasizing speed and simplicity. This customer-centric approach offers sales opportunities with SaaS companies looking to upgrade from bloated platforms to more efficient and effective customer support tools.

Innovation in Support AI With its unique AI-powered support agent Helply, Groove presents a cutting-edge solution capable of resolving over 70% of Tier 1 inquiries automatically. This positions Groove well for upselling advanced AI integrations and support automation tools to businesses aiming to enhance support efficiency without increasing headcount.

Strategic Acquisitions and Growth Groove's recent acquisition of Kroto Kreator Labs and its expansion into new markets through partnerships indicate an aggressive growth strategy. This demonstrates an active interest in scaling and diversifying solutions, signaling potential sales opportunities to clients seeking growth-oriented, innovative support technology.

Market Expansion & Branding The company has invested in rebranding and website upgrades, aligning with its mission to serve player-focused iGaming operators and global markets. Sales teams can target vertical-specific SaaS providers in gaming, entertainment, and regulated industries looking for tailored customer support platforms.

Funding & Industry Position With substantial backing from Viking Global Investors and a revenue range up to 10 million dollars, Groove demonstrates financial stability and investor confidence. This positions the company as a viable partner for enterprise-level SaaS companies seeking scalable, innovative support solutions that are backed by solid funding.

Groove Tech Stack

Groove uses 8 technology products and services including HubSpot Analytics, Linkedin Insight Tag, Kissmetrics, and more. Explore Groove's tech stack below.

  • HubSpot Analytics
    Analytics
  • Linkedin Insight Tag
    Analytics
  • Kissmetrics
    Analytics
  • Profitwell
    Analytics
  • Amazon CloudFront
    Content Delivery Network
  • RxJS
    Javascript Frameworks
  • HSTS
    Security
  • AddThis
    Widgets

Groove's Email Address Formats

Groove uses at least 2 format(s):
Groove Email FormatsExamplePercentage
First@groovehq.comJohn@groovehq.com
82%
Last@groovehq.comDoe@groovehq.com
12%
First.Last@groovehq.comJohn.Doe@groovehq.com
6%

Frequently Asked Questions

Where is Groove's headquarters located?

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Groove's main headquarters is located at 449 Thames Street, Newport, RI 02840, US. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Groove's stock symbol?

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Groove is a publicly traded company; the company's stock symbol is GRVE.

What is Groove's official website and social media links?

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Groove's official website is optimizecx.com and has social profiles on LinkedIn.

How much revenue does Groove generate?

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As of September 2025, Groove's annual revenue reached $1.8M.

What is Groove's NAICS code?

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Groove's NAICS code is 5112 - Software Publishers.

How many employees does Groove have currently?

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As of September 2025, Groove has approximately 48 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Head Of Products: T. S.Head Of Content: B. O.Head Of Growth: T. M.. Explore Groove's employee directory with LeadIQ.

What industry does Groove belong to?

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Groove operates in the Software Development industry.

What technology does Groove use?

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Groove's tech stack includes HubSpot AnalyticsLinkedin Insight TagKissmetricsProfitwellAmazon CloudFrontRxJSHSTSAddThis.

What is Groove's email format?

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Groove's email format typically follows the pattern of . Find more Groove email formats with LeadIQ.

When was Groove founded?

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Groove was founded in 2011.
Groove

Groove

Software DevelopmentUnited States11-50 Employees

Welcome to OptimizeCX — a new kind of software company building fast, focused, AI-powered tools to scale support without adding headcount. 

The all-in-one era is over. Bloated platforms slow teams down, hide critical features, and lock you into things you don’t need.

OptimizeCX is different:

Helply is the only self-learning, self-correcting AI support agent on the market. It plugs into your help desk, learns from your tickets, macros, and docs, and resolves over 70% of Tier 1 inquiries instantly. It continuously updates itself using real customer conversations so your support is always accurate, fast, and up to date.

InstantDocs turns screen recordings and support tickets into stunning help docs instantly. It helps SaaS teams create product guides, tutorials, and training content 30x faster, complete with AI voiceovers, zooms, captions, and interactive step-by-step instructions. You can publish docs anywhere, or use the free built-in knowledge base with custom domains and access control.

Groove is the original shared inbox for small and mid-sized SaaS teams. It’s a clean, powerful help desk built for speed — not complexity. Used by thousands of teams over the last decade, Groove helps you manage customer conversations across channels without the bloat of traditional tools like Zendesk.

Zero to $10M is where we document everything. We’re building OptimizeCX in public — with weekly updates, podcast interviews, founder-led content, and a private community for SaaS teams following the same playbook. No fluff. 
Say farewell to clunky interfaces and inefficient processes – with Groove, you'll discover a platform that prioritizes simplicity and effectiveness. Our mission is clear: to provide businesses with the tools they need to thrive in a customer-centric world.

Join us in our journey to redefine customer service. With Groove, exceptional support isn't just a possibility – it's our promise.

Section iconCompany Overview

Headquarters
449 Thames Street, Newport, RI 02840, US
Stock Symbol
GRVE
NAICS Code
5112 - Software Publishers
Founded
2011
Employees
11-50

Section iconFunding & Financials

  • $10M

    Groove's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    Groove's revenue is in the range of $10M

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