Innovative Data Collection With the recent launch of the proprietary app IfopOnTheGo, IFOP demonstrates its commitment to leveraging mobile technology and innovative data gathering methods. This opens opportunities to engage clients seeking advanced tools for real-time consumer insights and broader geographic reach.

Strategic Growth Moves The acquisition of Brain Value and Sociovision, leaders in qualitative research and sociological studies respectively, positions IFOP as a comprehensive provider of both quantitative and qualitative market research services, appealing to clients requiring holistic consumer and societal analysis.

Digital and Generative AI Partnership By partnering with Fairgen to explore generative AI solutions, IFOP is aligning with advanced technological trends in market research, creating opportunities to offer cutting-edge analytics and predictive modeling to clients seeking innovative, data-driven insights.

Global Expansion Focus Having developed its presence in Europe, the US, and China, IFOP’s international footprint indicates a readiness to serve multinational clients and provide geographically diverse data, especially appealing for companies looking to expand or optimize strategies in multiple markets.

Client-Centric Approach IFOP’s emphasis on understanding consumer behaviors and societal changes allows it to tailor insights for industries such as luxury, retail, and technology, presenting opportunities to collaborate with firms aiming to refine branding, product development, and customer engagement strategies.