Gungho

Marketing ServicesEngland, United Kingdom51-200 Employees

Gungho is a mid-sized marketing services firm based in Dorchester, England, that concentrates on RegTech demand generation. It targets the governance, risk, and compliance technology sector with the aim of filling its clients' sales pipelines with high-quality opportunities. The company maintains a global database of buyers and decision-makers to identify suitable contacts and surface potential opportunities clients might not have known existed. By outsourcing demand-generation work, clients can scale without building in-house teams, drawing on established datasets and market knowledge. Over 42% of its appointments advance to the revenue pipeline.

Gungho serves technology vendors operating in the GRC space and positions itself within the marketing services sector by providing appointment setting and pipeline development on a global scale. Its approach centers on continuous outreach to potential contacts deemed to be a good fit for clients’ products and services, reducing the need for client recruitment and internal management. The company is based in Dorchester and leverages global data and market insight to support its work. In July 2022, Gungho Americas Inc announced the appointment of Jonathan, marking a leadership development for its U.S. operations.

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