Insights

Strong Market Presence Haigh's Chocolates has established a longstanding reputation as the oldest family-owned chocolatier in Australia with a growing number of retail stores across major Australian cities including Adelaide, Melbourne, and Sydney, indicating significant opportunities for expansion and regional sales growth.

Premium Product Recall Recent product recalls, such as the Dark Cherry Chocs, highlight the importance of strengthening quality assurance and could present opportunities to offer premium, trusted alternatives, including customized packaging or exclusive offerings to reinforce brand loyalty.

Recent Facility Expansion The opening of new production facilities and a recently completed $130 million manufacturing plant signals increased capacity and capability, opening avenues to collaborate on co-branded products or supply bulk orders to larger retail or corporate clients.

Awards and Recognition Alister Haigh’s recent leadership recognition reflects a strong industry reputation, positioning the brand as an influential player in the local sector and creating potential for strategic partnerships, sponsorships, or joint marketing initiatives to enhance visibility.

Digital Engagement With an active technology stack including analytics and marketing tools, Haigh's Chocolates is well-positioned to leverage data-driven marketing and personalized campaigns, creating opportunities to upsell or target new customer segments through tailored online experiences.

Haigh's Chocolates Tech Stack

Haigh's Chocolates uses 8 technology products and services including MySQL, Mailchimp, Preact, and more. Explore Haigh's Chocolates's tech stack below.

  • MySQL
    Database
  • Mailchimp
    Email
  • Preact
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • X-Content-Type-Options
    Web & Portal Technology
  • MouseFlow
    Web Analytics
  • Google Analytics
    Web Analytics
  • Max Mega Menu
    Widgets

Media & News

Haigh's Chocolates's Email Address Formats

Haigh's Chocolates uses at least 2 format(s):
Haigh's Chocolates Email FormatsExamplePercentage
FirstL@haighs.com.auJohnD@haighs.com.au
89%
Last@haighs.com.auDoe@haighs.com.au
11%

Frequently Asked Questions

What is Haigh's Chocolates's official website and social media links?

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Haigh's Chocolates's official website is haighschocolates.com.au and has social profiles on LinkedIn.

What is Haigh's Chocolates's NAICS code?

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Haigh's Chocolates's NAICS code is 44-45 - Retail Trade.

How many employees does Haigh's Chocolates have currently?

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As of December 2025, Haigh's Chocolates has approximately 501 employees across 2 continents, including OceaniaEurope. Key team members include Chief Executive Officer: P. M.Chief Executive: A. H.Head Of Technology: R. F.. Explore Haigh's Chocolates's employee directory with LeadIQ.

What industry does Haigh's Chocolates belong to?

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Haigh's Chocolates operates in the Retail industry.

What technology does Haigh's Chocolates use?

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Haigh's Chocolates's tech stack includes MySQLMailchimpPreactKlaviyoX-Content-Type-OptionsMouseFlowGoogle AnalyticsMax Mega Menu.

What is Haigh's Chocolates's email format?

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Haigh's Chocolates's email format typically follows the pattern of FirstL@haighs.com.au. Find more Haigh's Chocolates email formats with LeadIQ.

When was Haigh's Chocolates founded?

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Haigh's Chocolates was founded in 1915.

Haigh's Chocolates

RetailSouth Australia, Australia501-1000 Employees

It was 1st May 1915, when Alfred E Haigh opened the doors of the very first Haigh’s Chocolates store at number 34 King William Street, Adelaide. Alfred began adding his own flavour to the industry and in 1917 he started producing chocolate-covered fruit centres, which we still make today.
In 1919 Alfred bought land behind the family home at Parkside South Australia where he built a small factory, now the Visitors Centre. In 1922, he moved shops to the Beehive Corner – still our Adelaide flagship store. Sadly, in 1933, Alfred passed away suddenly. His son Claude took over the running of the business. Alfred’s grandson, John Haigh, joined the business in 1946 with a vision to take Haigh’s chocolate making to new heights. He trained in Switzerland with Lindt and Sprungli and visited the US to look at production, shop styles and marketing. John revolutionised the way we manufactured our chocolate and in 1959 became Managing Director. Business continued to grow and John looked for other opportunities to expand. In 1965 Haigh’s opened the first store outside South Australia, in Collins Street Melbourne.
 
We’re very proud to be the oldest family-owned chocolate manufacturing retailer in Australia. Today the company is run by fourth generation Haighs, Alister and Simon, who started in the 1970s and had to work their way up from the bottom. They’ve been joint Managing Directors since 1990.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1915
Employees
501-1000

Section iconFunding & Financials

  • $25M$50M

    Haigh's Chocolates's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Haigh's Chocolates's revenue is estimated to be in the range of $25M$50M

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