Insights

Seasonal Collections Haigh's Chocolates regularly launches themed collections for special occasions like Valentine's Day and Christmas, presenting an opportunity for targeted seasonal sales campaigns.

New Product Innovation Continuous introduction of new flavors and products such as the Milk Creme Brulee Pastille keeps the product line fresh, attracting customers seeking unique and limited edition treats.

Expansion and Growth Investment in a new $130 million factory and the subsequent hiring of up to 400 employees not only indicates growth potential but also offers partnership opportunities for suppliers catering to increased production.

Market Penetration Strategy Expansion of manufacturing facilities to increase chocolate production to 2000 tonnes per year signals a strategy to reach wider markets, presenting collaboration prospects with distributors and retailers.

Legacy and Experience Being the oldest family-owned chocolate retailer in Australia since 1915 can be leveraged in sales and marketing strategies to appeal to customers valuing tradition and quality craftsmanship.

Haigh's Chocolates Tech Stack

Haigh's Chocolates uses 8 technology products and services including Open Graph, Zendesk, RequireJS, and more. Explore Haigh's Chocolates's tech stack below.

  • Open Graph
    Content Management System
  • Zendesk
    Documentation Tools
  • RequireJS
    Javascript Frameworks
  • Klaviyo
    Marketing Automation
  • Microsoft
    Miscellaneous
  • Pinterest
    Visual And User Generated Content Marketing
  • X-Content-Type-Options
    Web & Portal Technology
  • Facebook
    Widgets

Media & News

Haigh's Chocolates's Email Address Formats

Haigh's Chocolates uses at least 2 format(s):
Haigh's Chocolates Email FormatsExamplePercentage
FirstL@haighs.com.auJohnD@haighs.com.au
90%
Last@haighs.com.auDoe@haighs.com.au
10%

Frequently Asked Questions

Where is Haigh's Chocolates's headquarters located?

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Haigh's Chocolates's main headquarters is located at 153 Greenhill Road, Parkside, SA 5063, AU. The company has employees across 5 continents, including OceaniaNorth AmericaEurope.

What is Haigh's Chocolates's official website and social media links?

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Haigh's Chocolates's official website is haighschocolates.com.au and has social profiles on LinkedIn.

How much revenue does Haigh's Chocolates generate?

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As of May 2025, Haigh's Chocolates's annual revenue reached $750M.

How many employees does Haigh's Chocolates have currently?

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As of May 2025, Haigh's Chocolates has approximately 501 employees across 5 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive: A. H.Head Of Technology: R. F.Head Of Finance: P. R.. Explore Haigh's Chocolates's employee directory with LeadIQ.

What industry does Haigh's Chocolates belong to?

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Haigh's Chocolates operates in the Retail industry.

What technology does Haigh's Chocolates use?

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Haigh's Chocolates's tech stack includes Open GraphZendeskRequireJSKlaviyoMicrosoftPinterestX-Content-Type-OptionsFacebook.

What is Haigh's Chocolates's email format?

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Haigh's Chocolates's email format typically follows the pattern of . Find more Haigh's Chocolates email formats with LeadIQ.

When was Haigh's Chocolates founded?

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Haigh's Chocolates was founded in 1915.
Haigh's Chocolates

Haigh's Chocolates

RetailAustralia501-1000 Employees

It was 1st May 1915, when Alfred E Haigh opened the doors of the very first Haigh’s Chocolates store at number 34 King William Street, Adelaide. Alfred began adding his own flavour to the industry and in 1917 he started producing chocolate-covered fruit centres, which we still make today.
In 1919 Alfred bought land behind the family home at Parkside South Australia where he built a small factory, now the Visitors Centre. In 1922, he moved shops to the Beehive Corner – still our Adelaide flagship store. Sadly, in 1933, Alfred passed away suddenly. His son Claude took over the running of the business. Alfred’s grandson, John Haigh, joined the business in 1946 with a vision to take Haigh’s chocolate making to new heights. He trained in Switzerland with Lindt and Sprungli and visited the US to look at production, shop styles and marketing. John revolutionised the way we manufactured our chocolate and in 1959 became Managing Director. Business continued to grow and John looked for other opportunities to expand. In 1965 Haigh’s opened the first store outside South Australia, in Collins Street Melbourne.
 
We’re very proud to be the oldest family-owned chocolate manufacturing retailer in Australia. Today the company is run by fourth generation Haighs, Alister and Simon, who started in the 1970s and had to work their way up from the bottom. They’ve been joint Managing Directors since 1990.
        

 
        
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Section iconCompany Overview

Headquarters
153 Greenhill Road, Parkside, SA 5063, AU
Founded
1915
Employees
501-1000

Section iconFunding & Financials

  • $100M$1B

    Haigh's Chocolates's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Haigh's Chocolates's revenue is in the range of $100M$1B

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