Insights

Geographic Expansion Opportunities Haigh's Chocolates is actively expanding into new markets, including Brisbane and Haiti, indicating strong growth ambitions. Business development efforts could focus on establishing partnerships with local distributors or opening additional stores in other high-potential regions within Australia and internationally to capitalize on their regional growth.

Seasonal Product Demand The company's successful launch of a large Easter range with over five million eggs demonstrates seasonal product demand. Developing and promoting limited-edition seasonal collections can create spikes in sales, especially around holidays and special occasions, presenting opportunities for sales growth and holiday-specific marketing collaborations.

Premium Market Positioning With a history of premium quality and heritage as Australia's oldest family-owned chocolatier, Haigh's can leverage its brand story to target high-end retail outlets, gifting markets, and luxury consumers domestically and abroad, expanding their premium product lines and exclusive collaborations.

Digital Engagement Strategies Haigh's utilizes various digital tools like Google Analytics, Mailchimp, and Klaviyo, indicating a focus on data-driven marketing. Enhancing digital engagement and personalized marketing campaigns could increase customer loyalty and sales, especially through targeted promotions and online-exclusive products.

Product Innovation & Diversification The company's early innovation with chocolate-covered fruit centres and ongoing store expansions suggest a willingness to diversify offerings. Introducing new product lines such as artisan collections, health-conscious options, or unique flavor collaborations could attract new customer segments and boost sales.

Haigh's Chocolates Tech Stack

Haigh's Chocolates uses 8 technology products and services including MySQL, Mailchimp, Preact, and more. Explore Haigh's Chocolates's tech stack below.

  • MySQL
    Database
  • Mailchimp
    Email
  • Preact
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • X-Content-Type-Options
    Web & Portal Technology
  • MouseFlow
    Web Analytics
  • Google Analytics
    Web Analytics
  • Max Mega Menu
    Widgets

Media & News

Haigh's Chocolates's Email Address Formats

Haigh's Chocolates uses at least 2 format(s):
Haigh's Chocolates Email FormatsExamplePercentage
FirstL@haighs.com.auJohnD@haighs.com.au
89%
Last@haighs.com.auDoe@haighs.com.au
11%

Frequently Asked Questions

Where is Haigh's Chocolates's headquarters located?

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Haigh's Chocolates's main headquarters is located at 153 Greenhill Road Parkside, South Australia 5063 Australia. The company has employees across 2 continents, including OceaniaEurope.

What is Haigh's Chocolates's official website and social media links?

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Haigh's Chocolates's official website is haighschocolates.com.au and has social profiles on LinkedIn.

What is Haigh's Chocolates's SIC code NAICS code?

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Haigh's Chocolates's SIC code is 5143 - Dairy Products, Except Dried or Canned NAICS code is 44-45 - Retail Trade.

How many employees does Haigh's Chocolates have currently?

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As of April 2026, Haigh's Chocolates has approximately 260 employees across 2 continents, including OceaniaEurope. Key team members include Chief Executive Officer: P. M.Chief Executive: A. H.Head Of Technology: R. F.. Explore Haigh's Chocolates's employee directory with LeadIQ.

What industry does Haigh's Chocolates belong to?

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Haigh's Chocolates operates in the Retail industry.

What technology does Haigh's Chocolates use?

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Haigh's Chocolates's tech stack includes MySQLMailchimpPreactKlaviyoX-Content-Type-OptionsMouseFlowGoogle AnalyticsMax Mega Menu.

What is Haigh's Chocolates's email format?

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Haigh's Chocolates's email format typically follows the pattern of FirstL@haighs.com.au. Find more Haigh's Chocolates email formats with LeadIQ.

When was Haigh's Chocolates founded?

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Haigh's Chocolates was founded in 1915.

Haigh's Chocolates

RetailSouth Australia, Australia201-500 Employees

It was 1st May 1915, when Alfred E Haigh opened the doors of the very first Haigh’s Chocolates store at number 34 King William Street, Adelaide. Alfred began adding his own flavour to the industry and in 1917 he started producing chocolate-covered fruit centres, which we still make today.
In 1919 Alfred bought land behind the family home at Parkside South Australia where he built a small factory, now the Visitors Centre. In 1922, he moved shops to the Beehive Corner – still our Adelaide flagship store. Sadly, in 1933, Alfred passed away suddenly. His son Claude took over the running of the business. Alfred’s grandson, John Haigh, joined the business in 1946 with a vision to take Haigh’s chocolate making to new heights. He trained in Switzerland with Lindt and Sprungli and visited the US to look at production, shop styles and marketing. John revolutionised the way we manufactured our chocolate and in 1959 became Managing Director. Business continued to grow and John looked for other opportunities to expand. In 1965 Haigh’s opened the first store outside South Australia, in Collins Street Melbourne.
 
We’re very proud to be the oldest family-owned chocolate manufacturing retailer in Australia. Today the company is run by fourth generation Haighs, Alister and Simon, who started in the 1970s and had to work their way up from the bottom. They’ve been joint Managing Directors since 1990.

Section iconCompany Overview

Headquarters
153 Greenhill Road Parkside, South Australia 5063 Australia
SIC Code
5143 - Dairy Products, Except Dried or Canned
NAICS Code
44-45 - Retail Trade
Founded
1915
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Haigh's Chocolates's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Haigh's Chocolates's revenue is estimated to be in the range of $25M$50M

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