Insights

Expansion Opportunity Haigh's has recently invested heavily in production, logistics, and multiple new store openings across Australia and Queensland, signaling a growth focus and an expanding distribution network ripe for supply chain partnerships, wholesale opportunities, and enhanced B2B collaboration.

National Reach With new stores and a national distribution push, Haigh's is moving beyond its traditional markets. This creates opportunities to pitch regionalized campaigns, co-branded promotions, and tailored e-commerce partnerships to capitalize on increased brand penetration.

Online Fulfillment The investment in a large online fulfillment facility suggests strong e-commerce growth. Sales teams could target omnichannel retailers, third-party logistics partnerships, and direct-to-consumer fulfillment services to support scale and faster delivery.

Premium Positioning Haigh's heritage as Australia’s oldest family-owned chocolatier combined with limited-edition launches indicates opportunities for premium packaging, seasonal collaborations, and exclusive retail experiences with luxury/foodservice distributors.

Sustainability Potential The scale of expansion implies a need for efficiency and responsible sourcing. Propose sustainability-focused supply programs, certified cocoa sourcing, and energy‑efficient manufacturing solutions to align with Haigh's growth while managing costs.

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Haigh's Chocolates Tech Stack

Haigh's Chocolates uses 8 technology products and services including Hotjar, Linkedin Insight Tag, Power BI, and more. Explore Haigh's Chocolates's tech stack below.

Media & News

Haigh's Chocolates's Email Address Formats

Haigh's Chocolates uses at least 2 email formats:
Haigh's Chocolates Email FormatsExamplePercentage
FirstL@haighs.com.auJohnD@haighs.com.au
90%
Last@haighs.com.auDoe@haighs.com.au
10%

Frequently Asked Questions

What is Haigh's Chocolates's official website and social media links?

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Haigh's Chocolates's official website is haighschocolates.com.au and has social profiles on LinkedIn.

How much revenue does Haigh's Chocolates generate?

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As of August 2026, Haigh's Chocolates's annual revenue is estimated to be $25M - $50M.

What is Haigh's Chocolates's SIC code and NAICS code?

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Haigh's Chocolates's SIC code is 5143 - Dairy Products, Except Dried or Canned and NAICS code is 44-45 - Retail Trade.

How many employees does Haigh's Chocolates have currently?

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As of August 2026, Haigh's Chocolates has approximately 270 employees across 1 continents, including Oceania. Key team members include Chief Executive Officer: P. M., Chief Executive: A. H. and Head Of Technology: R. F. Explore Haigh's Chocolates's employee directory with LeadIQ.

What industry does Haigh's Chocolates belong to?

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Haigh's Chocolates operates in the Retail industry.

What technology does Haigh's Chocolates use?

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Haigh's Chocolates's tech stack includes Hotjar, Linkedin Insight Tag, Power BI, Zendesk, Klaviyo, PayPal, MouseFlow and Piwik PRO Core.

What is Haigh's Chocolates's email format?

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Haigh's Chocolates's email format typically follows the pattern of FirstL@haighs.com.au. Find more Haigh's Chocolates email formats with LeadIQ.

When was Haigh's Chocolates founded?

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Haigh's Chocolates was founded in 1915.
Haigh's Chocolates logo

Haigh's Chocolates

RetailSouth Australia, Australia201-500 Employees

Haigh's Chocolates is a retail chocolate maker and retailer based in Parkside, South Australia, with operations at 153 Greenhill Road, Parkside 5063. Founded on 1 May 1915 by Alfred E. Haigh, the first store was in Adelaide and the company began producing chocolate-covered fruit centres in 1917, a product line still made today. The business remains a family-owned company across generations; John Haigh joined in 1946 after training in Switzerland, and the fourth generation, Alister and Simon Haigh, have served as joint managing directors since 1990. Haigh's is described as the oldest family-owned chocolate manufacturing retailer in Australia and opened its first store outside South Australia in 1965, in Melbourne. In recent years Haigh's has expanded its footprint with Brisbane openings announced for 2026, alongside Melbourne expansion, and the company employs between 201 and 500 people, with reported annual revenue in the range of $10 million to $25 million.

Section iconCompany Overview

SIC Code
5143 - Dairy Products, Except Dried or Canned
NAICS Code
44-45 - Retail Trade
Founded
1915
Employees
201-500

Section iconFunding & Financials

  • $25M - $50M

    Haigh's Chocolates's revenue is estimated to be in the range of $25M - $50M

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