Established Historical Data Harris Insights and Analytics has a long-standing reputation through 'The Harris Poll' which has been tracking public opinion since 1963, offering a rich historical data resource that can be invaluable for clients seeking trend analysis and long-term social sentiment insights.

Market Niche Focus Specializing in social intelligence for transformational times and building corporate reputation, Harris positions itself as a strategic partner for organizations aiming to enhance brand perception and measure public engagement effectively.

Growth Opportunities With revenue estimates between 1 million and 10 million and a relatively small team of 11 to 50 employees, there is potential for expansion into larger markets or additional services, making it an attractive target for firms offering growth consultancy or complementary data solutions.

Competitor Landscape Compared to larger firms like Nielsen and Ipsos, Harris offers a focused, niche service that could be leveraged to tailor unique value propositions for clients seeking specialized insights and customized research solutions.

Client Engagement Potential Harris’s emphasis on public relations research and social sentiment provides an avenue to pursue opportunities with corporations, agencies, and media outlets looking to strengthen their reputation management and media performance strategies.