Local reach Herald & Review boasts the No. 1 news source in Central Illinois with access to over 80 percent of adults, presenting a wide audience for targeted advertising and sponsored content opportunities.

Community engagement The organization donates substantial advertising and promotion space to local charities, indicating openness to cause marketing collaborations, sponsorships, and event partnerships that can extend brand reach for partners.

Digital stack Utilizing Amazon Advertising, The Trade Desk, Snowplow, Segment, Adobe Experience Cloud, WhatsApp Business, Google Pay, and PayPal suggests strong capabilities for programmatic campaigns, data-driven targeting, and seamless omnichannel payment experiences.

Talent recognition Recent accolades such as Reporter of the Year reflect a high-caliber editorial team, which can be leveraged for premium native content, branded journalism, and expert-authored features that add credibility to client campaigns.

Growth potential Revenue is in the lower mid-range for local peers, signaling opportunities to upsell bundled advertising packages, digital subscriptions, and expanded office/Decatur footprint campaigns to reach additional audiences as the business evolves.