Strong Local Audience With over 40,000 subscribers and nearly 2 million pages viewed monthly, RiverBender.com boasts a highly engaged community in the northern suburbs of St. Louis, offering targeted advertising opportunities to local businesses looking to increase visibility.
Digital Engagement Innovations The company's introduction of interactive programs like the 'Word Rebate' and its utilization of advanced ad tech such as Amazon Advertising and Moat indicate a focus on increasing user engagement and delivering measurable advertising results, appealing to brands seeking performance-based marketing.
Expansion and Community Ties Recent partnerships, such as the Wood River collaboration and local event sponsorships, demonstrate RiverBender.com's strong community presence, presenting avenues for regional brand activation and sponsorship opportunities.
Growth in Staffing A significant increase in headcount, notably adding 400 jobs related to local projects like Saline River Farms, suggests expanding operations and potential new service offerings that could be leveraged for advertising or content partnership deals.
Market Positioning Operating within a competitive regional media landscape with peers like Belleville News-Democrat and Peoria Journal Star, RiverBender.com’s niche focus on hyperlocal content and digital initiatives positions it well for localized advertising packages and content syndication opportunities.