Insights

Niche Market Leadership HerRoom.com has established itself as a prominent online retailer for women's lingerie and related apparel, capturing a substantial share in the niche market which presents opportunities for targeted product expansion and upselling of complementary categories such as sleepwear and shapewear.

Customer Education Focus The company's emphasis on providing detailed product descriptions, high-quality images, and well-informed shopping experiences creates opportunities to offer personalized recommendations and educational content that can enhance customer engagement and increase cross-sales.

Growing Digital Footprint Utilizing advanced online marketing tools and a modern tech stack, HerRoom.com is well-positioned to expand its digital marketing efforts, including social media, email campaigns, and targeted ads, to reach new customer segments and increase repeat business.

Market Expansion Potential With a revenue range of 1 to 10 million and competitive positioning alongside similar brands, there is potential to explore new product lines, international markets, or wholesale partnerships to accelerate growth and diversify income streams.

Industry Challenges Recent issues related to legal activity and harassment claims indicate a need for strengthened compliance, safety measures, and reputation management, which could open opportunities for consulting services and risk mitigation solutions to support sustainable growth.

HerRoom/HisRoom Tech Stack

HerRoom/HisRoom uses 8 technology products and services including Signal, MySQL, Underscore.js, and more. Explore HerRoom/HisRoom's tech stack below.

  • Signal
    Communications Technology
  • MySQL
    Database
  • Underscore.js
    Javascript Libraries
  • Swiper
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • Listrak
    Marketing Automation
  • HTTP/3
    Web & Portal Technology
  • Facebook
    Widgets

HerRoom/HisRoom's Email Address Formats

HerRoom/HisRoom uses at least 1 format(s):
HerRoom/HisRoom Email FormatsExamplePercentage
First@herroom.comJohn@herroom.com
38%
FirstL@herroom.comJohnD@herroom.com
18%
First.Last@herroom.comJohn.Doe@herroom.com
7%
First@herroom.comJohn@herroom.com
37%

Frequently Asked Questions

Where is HerRoom/HisRoom's headquarters located?

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HerRoom/HisRoom's main headquarters is located at 1295 Majesty Drive, Dallas, Texas 75247, US. The company has employees across 1 continents, including North America.

What is HerRoom/HisRoom's phone number?

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You can contact HerRoom/HisRoom's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is HerRoom/HisRoom's official website and social media links?

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HerRoom/HisRoom's official website is herroom.com and has social profiles on LinkedIn.

What is HerRoom/HisRoom's SIC code NAICS code?

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HerRoom/HisRoom's SIC code is 3942 - Dolls and Stuffed Toys NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does HerRoom/HisRoom have currently?

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As of October 2025, HerRoom/HisRoom has approximately 51 employees across 1 continents, including North America. Key team members include President: J. P.Founder - President: T. E.Founder - President: T. E.. Explore HerRoom/HisRoom's employee directory with LeadIQ.

What industry does HerRoom/HisRoom belong to?

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HerRoom/HisRoom operates in the Retail Apparel and Fashion industry.

What technology does HerRoom/HisRoom use?

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HerRoom/HisRoom's tech stack includes SignalMySQLUnderscore.jsSwiperKlaviyoListrakHTTP/3Facebook.

What is HerRoom/HisRoom's email format?

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HerRoom/HisRoom's email format typically follows the pattern of First@herroom.com. Find more HerRoom/HisRoom email formats with LeadIQ.

When was HerRoom/HisRoom founded?

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HerRoom/HisRoom was founded in 1998.

HerRoom/HisRoom

Retail Apparel and FashionUnited States51-200 Employees

In 1998, Tomima Edmark, CEO and owner of HerRoom.com/HisRoom.com realized there was a gap in the options women had to buy lingerie; choices were  department store, lingerie boutique or mail order. The question was why shouldn't consumers have the same ease buying bras that they had for, say, tee shirts or music? An entrepreneur with a series of unconventional successes, Edmark turned to the internet and HerRoom.com was born. 

HerRoom.com has become one of the largest online retailers in women's lingerie today.  Edmark founded HerRoom.com to give women a way to effortlessly purchase lingerie online. Today HerRoom.com offers not just bras, panties, thongs, and sexy lingerie but also swimwear, sleepwear, shapewear, hosiery and much more.  HerRoom.com is unique in that the company believes in providing the customer with as much information as possible about each lingerie item. The team works hard to carefully vet each product, write a unique description and photograph it from several different angles to create a positive, well-informed shopping experience. 

HisRoom.com represents the men's side of the house which also provides an equally great shopping experience by providing the male consumer with an easy way to buy underwear, socks and other basics online.

Section iconCompany Overview

Headquarters
1295 Majesty Drive, Dallas, Texas 75247, US
Phone number
SIC Code
3942 - Dolls and Stuffed Toys
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1998
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    HerRoom/HisRoom's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    HerRoom/HisRoom's revenue is estimated to be in the range of $1M$10M

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