Growing User Base Hey You App has established a strong foothold in the Australian consumer services market with over 1.2 million active users and 30 million food and drink orders processed, indicating a substantial and engaged customer base that can be targeted for cross-promotions and upselling opportunities.

Partnership Expansion Recent collaborations with major players like Untitled Group and the acquisition of Fingertip demonstrate the company's focus on expanding its ecosystem and enhancing digital presence, opening avenues for collaboration on integrated marketing campaigns and new feature integrations.

Monetization Focus The launch of an extensive suite of monetization features suggests a strategic effort to increase revenue per user, presenting potential opportunities to pitch advanced advertising solutions, loyalty integrations, and targeted promotional services to boost engagement and profitability.

Competitive Landscape Linktree's identification of competitors like Shopify’s Linkpop indicates a competitive environment that values innovative engagement tools; sales efforts could focus on offering unique value propositions or additional customization services to differentiate from rivals.

Financial Leverage With revenues estimated between $50 million and $100 million, Hey You App has significant financial resources that can be utilized to scale partnerships, enhance technological infrastructure, and invest in new marketing channels, providing opportunities for tailored sales propositions that support growth initiatives.