Sustainability leadership Hinojosa Group has demonstrated strong sustainability credentials, including receiving EcoVadis gold and launching a Carbon Footprint Calculator, offering an opportunity to upsell advanced lifecycle assessment tools, recycled content solutions, and carbon labeling services to customers seeking greener packaging.

Digital capabilities A broad tech stack across design, cloud, and e-commerce platforms suggests readiness for digital packaging design validation, integrated data workflows, and streamlined customer portals. This supports cross-sell of digital packaging configurators, lifecycle analytics, and customer collaboration tools.

Growth momentum With 2025 turnover of €848m and near-term revenue signals, there is appetite for capacity expansion, extended product lines (including cardboard systems for bottles), and scalable packaging solutions in beverage and consumer goods, presenting upsell opportunities in efficiency-focused packaging.

Industry recognition Award recognition for innovative packaging, such as BottleClip Carrier, positions Hinojosa as a premium partner for beverage brands. This can open doors to co-innovation deals, exclusive supply arrangements, and joint go-to-market programs.

Talent and partnerships Graduates Programme and collaboration with KHS and Voith indicate a pipeline of talent and strategic partners. This creates opportunities to pitch training-based services, joint R&D ventures, and long-term procurement partnerships aligned with sustainability and technology goals.