Specialized Niche HMS Global Solutions specializes in meeting planning, event services, and incentive travel, which indicates strong potential to cross-sell services or offer customized solutions to clients seeking comprehensive event management and incentive programs.

International Reach With extensive experience in delivering domestic and international programs, there are opportunities to expand partnerships with global corporations and organizations looking for reliable global event execution.

Personalized Service Known for personalized service and dedicated client engagement, HMS can prioritize high-touch, customizable offerings, appealing to companies valuing bespoke event experiences and premium service levels.

Minority-Owned Advantage As a minority women-owned business, HMS can target corporate clients committed to diversity, equity, and inclusion initiatives, positioning itself as a preferred partner for socially responsible organizations.

Market Opportunity Given the crowded event services space and the presence of large competitors, there is a potential opportunity to differentiate through boutique, personalized solutions, and targeting mid-sized firms seeking tailored event management with high-quality service.