Strategic partners Leverage Host Committee’s strong event planning capability and network to upsell to sports, concerts, and charity events by proposing bundled experiences for sponsors, venues, and teams collaborating with Trigger Media-backed startups.

Growth potential Target mid to large-scale events in cities where Visit Milwaukee and LA/North American sports partnerships exist to expand client base, offering them enhanced attendee engagement through reward-based attendance programs.

Sustainability angle Capitalize on NFL Green collaboration by offering eco-friendly event solutions and gear donations as a value-add for clients seeking green credentials and community impact in sponsorship decks.

Digital leverage Utilize the tech stack and data capabilities (Facebook Pixel, Google Analytics, Segment) to craft data-driven marketing and attribution packages for sponsors looking to measure ROI on experiential marketing investments.

Startup pedigree Position Host Committee’s Trigger Media connection and Silicon Alley exposure as a differentiator to attract innovative brands and charitable organizations seeking nimble, sponsor-friendly event production.