House 47

Business Consulting and ServicesCalifornia, United States2-10 Employees

House 47 builds commercial operating systems for wine & spirits, beverage, and CPG brands, translating strategy into repeatable execution across distributors and key accounts.

Our partners bring commercial leadership experience from Bacardi, Diageo, and Q Mixers, with work supporting GEM&BOLT Mezcal, Montenegro Amaro, AB InBev, Nine Banded Whiskey, Bucked Up (energy drinks), and Talking Rain (functional beverages).

We specialize in sales analytics and performance management, go-to-market (GTM) and route-to-market (RTM), revenue growth management (RGM) and gross-to-net (GTN), and distributor management using NielsenIQ, SPINS, Circana, VIP iDIG and KARMA, and transactional data.

WHAT WE DO:
• RGM and GTN discipline across pricing and promotion
• GTM and RTM strategy, including launches
• Distributor management and joint business planning (JBP)
• Sales analytics and dashboards (NielsenIQ, SPINS, Circana, VIP iDIG and KARMA, transactional)
• Trade marketing and performance management (KPI scorecards, QBRs, forecasting)

WHY WE'RE DIFFERENT:
Operator experience across most commercial disciplines, paired with proven delivery of commercial cadence, KPIs, and distributor execution inside premium beverage portfolios.

WHO WE SERVE:
Wine & spirits, RTD, beer, non-alc, energy drinks, waters, mixers, plus government, technology, and device organizations.

PROVEN EXPERIENCE:
• Diageo and Bacardi: sales, trade marketing, RGM, national and regional accounts, distributor management
• Q Mixers, Bucked Up, Talking Rain: sales performance dashboards (VIP iDIG and KARMA, SPINS, eRNDC)
• GEM&BOLT, Montenegro, Nine Banded: commercial strategy, KPI frameworks, executive materials
• AB InBev: distributor contract optimization
• US Census: data analytics and reporting
• Hewlett-Packard: process mapping and AI-enabled optimization initiatives
• Avery Dennison, Harman, Philips: RGM, category and national account management, pricing and portfolio strategy

CONTACT:
advisors@house47.com

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