Cross-Sell Growth With HUB's broad product lines and a new National Cross Sell Officer, pursue expansion within Canadian mid market and enterprise clients across property and casualty, life and health, employee benefits, retirement and wealth management.

AI Sales Edge The appointment of Faizal Mitha as VP of AI Sales Innovation signals a deliberate shift to AI driven selling; leverage HUB's data tools such as Azure Data Lake, Oracle Fusion and 6sense to build predictive risk and benefits needs models for targeted proposals.

Data Driven Targeting HUB's tech stack includes 6sense and analytics platforms enabling account based marketing and high intent targeting to Canadian accounts in property and casualty, life and health, and employee benefits.

Growth Momentum Multiple strategic hires in 2026 across leadership roles indicate growth and investment in expansion; map opportunities with global HUB capabilities to serve Canadian enterprises with integrated multi product programs.

Retention Opportunity The sale of Specialty Comp Insurance Solutions to ANV Group creates potential client handoffs; propose integrated HUB solutions to replace lost coverage and capture additional value through cross sell and up sell across risk, benefits and wealth services.