Insights

Strong Market Presence With a revenue range of 500 million to 1 billion dollars and a highly experienced workforce exceeding 1,000 employees, hummel demonstrates substantial market traction and a broad customer base, creating significant sales opportunities for expanding product lines and exclusive collaborations.

Global Sports Partnerships Active involvement in high-profile sporting events such as the Women's Euro 2025, World Cup, and regional tournaments presents cross-marketing potential and avenues to introduce new collections aligned with live sports audiences worldwide.

Innovation & Limited Editions The company’s launches of themed and limited-edition apparel, including culturally resonant designs like Naruto and eco-conscious kits, open targeted upsell and cross-sell opportunities for fans and niche markets seeking unique, meaningful products.

Digital Engagement Hummel’s active use of digital platforms like Instagram, and tools such as Adobe Creative Suite and Microsoft Dynamics, offer prospects for tailored digital campaigns, influencer collaborations, and e-commerce enhancements to drive online sales.

Sustainability Initiatives Recent environmentally focused designs, such as the 'Forever Green' kit protesting climate change, position hummel to appeal to eco-conscious consumers and expand into sustainability-driven product lines across markets.

hummel Tech Stack

hummel uses 8 technology products and services including Atlassian, TikTok, Adobe Photoshop, and more. Explore hummel's tech stack below.

  • Atlassian
    Application Development & Management
  • TikTok
    Audio, Video, Graphics
  • Adobe Photoshop
    Cad & Graphics
  • Adobe Illustrator
    Cad & Graphics
  • commercetools
    E-commerce
  • Microsoft Dynamics
    Enterprise Resource Planning
  • HTML
    Programming Languages
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

hummel's Email Address Formats

hummel uses at least 1 format(s):
hummel Email FormatsExamplePercentage
First.Last@hummel.netJohn.Doe@hummel.net
78%
First@hummel.netJohn@hummel.net
17%
FirstLast@hummel.netJohnDoe@hummel.net
4%
FLast@hummel.netJDoe@hummel.net
1%

Frequently Asked Questions

Where is hummel's headquarters located?

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hummel's main headquarters is located at Balticagade 20, Aarhus C, Aarhus 8000, DK. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is hummel's phone number?

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You can contact hummel's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is hummel's official website and social media links?

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hummel's official website is hummel.net and has social profiles on LinkedIn.

What is hummel's NAICS code?

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hummel's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does hummel have currently?

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As of October 2025, hummel has approximately 1.1K employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: N. B.Chief Commercial Officer (cco): H. S.Chief Digital Officer (cdo): L. V.. Explore hummel's employee directory with LeadIQ.

What industry does hummel belong to?

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hummel operates in the Retail Apparel and Fashion industry.

What technology does hummel use?

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hummel's tech stack includes AtlassianTikTokAdobe PhotoshopAdobe IllustratorcommercetoolsMicrosoft DynamicsHTMLX-Content-Type-Options.

What is hummel's email format?

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hummel's email format typically follows the pattern of First.Last@hummel.net. Find more hummel email formats with LeadIQ.

When was hummel founded?

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hummel was founded in 1923.
hummel

hummel

Retail Apparel and FashionDenmark1001-5000 Employees

Founded in 1923, hummel is one of the world’s oldest sportswear and lifestyle brands, built on deep roots in football and handball. 
Long before the era of contracts, agents, and billion-dollar stadiums, hummel was already on the pitch. And today our iconic chevrons still stand as a symbol of courage, character, and doing things differently.

𝐎𝐍𝐄 𝐡𝐮𝐦𝐦𝐞𝐥 – 𝐥𝐨𝐜𝐚𝐥 𝐡𝐞𝐚𝐫𝐭𝐬, 𝐠𝐥𝐨𝐛𝐚𝐥 𝐢𝐦𝐩𝐚𝐜𝐭
Today, we are a global organisation united by our passion for sport and our drive to innovate and make a difference. Wherever we operate, we act as ONE hummel – combining local relevance with global reach.

𝐈𝐭 𝐚𝐥𝐥 𝐬𝐭𝐚𝐫𝐭𝐬 𝐰𝐢𝐭𝐡 𝐬𝐩𝐨𝐫𝐭
From the pitch to the playground, sport remains at the core of everything we do. Our collections span several directions all designed for movement, play, and passion.

𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐊𝐚𝐫𝐦𝐚 – 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐰𝐢𝐭𝐡 𝐜𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫
We believe in Changing the world through sport. The stronger our business, the greater our ability to create positive change. Sport is a universal language that unites people across borders, cultures, and beliefs – and we use it to build bridges, break barriers, and empower communities worldwide.

𝐀 𝐡𝐮𝐦𝐦𝐞𝐥 𝐬𝐭𝐚𝐭𝐞 𝐨𝐟 𝐦𝐢𝐧𝐝
We are performance-driven, fueled by curiosity to innovate, and guided by an adventurous DNA. We support those who dare to lead with passion and purpose. Because for us, sport is more than movement. 

It’s momentum for a better tomorrow.

Section iconCompany Overview

Headquarters
Balticagade 20, Aarhus C, Aarhus 8000, DK
Phone number
Website
hummel.net
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1923
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    hummel's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    hummel's revenue is estimated to be in the range of $500M$1B

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