Insights

Global Sports Presence Hummel has established a strong international footprint through collaborations with sports teams and events such as the Euro 2025 tournament, World Cup, and partnerships with clubs like Real Betis. This global exposure presents opportunities for B2B sales of customized apparel, sponsorship packages, and exclusive collections tailored for international markets.

Strategic Collaborations Recent partnerships with clubs and organizations for limited-edition merchandise, including Naruto-themed kits and climate awareness initiatives, highlight Hummelโ€™s focus on niche markets and special editions. This approach opens doors for licensing opportunities and co-branded product lines targeting fashion-forward and socially conscious consumers.

Digital Innovation The use of prominent digital platforms and tools like TikTok, Adobe Creative Suite, and commercetools indicates a focus on digital marketing and e-commerce growth. Engaging with online channels and innovative digital campaigns can enhance targeted outreach and unlock new online sales channels, especially in emerging markets.

Market Expansion Trends Hummelโ€™s recent activities in Japan and its international collaborations suggest a strategic interest in expanding its market footprint in Asia and other growing regions. This expansion presents opportunities in local distribution, regional stores, and tailored marketing strategies to capitalize on regional sports enthusiasm.

Sustainability & Social Impact The launch of the 'Forever Green' kit raises awareness of environmental issues, demonstrating Hummelโ€™s alignment with sustainability initiatives. This focus on social responsibility can be leveraged to develop eco-friendly product lines and socially impactful campaigns that appeal to ethically conscious consumers and corporate partners.

hummel Tech Stack

hummel uses 8 technology products and services including Atlassian, TikTok, Adobe Photoshop, and more. Explore hummel's tech stack below.

  • Atlassian
    Application Development & Management
  • TikTok
    Audio, Video, Graphics
  • Adobe Photoshop
    Cad & Graphics
  • Adobe Illustrator
    Cad & Graphics
  • commercetools
    E-commerce
  • Microsoft Dynamics
    Enterprise Resource Planning
  • HTML
    Programming Languages
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

hummel's Email Address Formats

hummel uses at least 1 format(s):
hummel Email FormatsExamplePercentage
First.Last@hummel.netJohn.Doe@hummel.net
79%
First@hummel.netJohn@hummel.net
16%
FirstLast@hummel.netJohnDoe@hummel.net
4%
FLast@hummel.netJDoe@hummel.net
1%

Frequently Asked Questions

Where is hummel's headquarters located?

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hummel's main headquarters is located at 20 Balticagade Aarhus, Central Jutland 8000 Denmark. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is hummel's phone number?

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You can contact hummel's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is hummel's official website and social media links?

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hummel's official website is hummel.net and has social profiles on LinkedIn.

What is hummel's NAICS code?

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hummel's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does hummel have currently?

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As of February 2026, hummel has approximately 1.1K employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: N. B.Cro Specialist: A. N. H.Chief Commercial Officer (cco): H. S.. Explore hummel's employee directory with LeadIQ.

What industry does hummel belong to?

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hummel operates in the Retail Apparel and Fashion industry.

What technology does hummel use?

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hummel's tech stack includes AtlassianTikTokAdobe PhotoshopAdobe IllustratorcommercetoolsMicrosoft DynamicsHTMLX-Content-Type-Options.

What is hummel's email format?

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hummel's email format typically follows the pattern of First.Last@hummel.net. Find more hummel email formats with LeadIQ.

When was hummel founded?

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hummel was founded in 1923.

hummel

Retail Apparel and FashionCentral Jutland, Denmark1001-5000 Employees

Founded in 1923, hummel is one of the worldโ€™s oldest sportswear and lifestyle brands, built on deep roots in football and handball. 
Long before the era of contracts, agents, and billion-dollar stadiums, hummel was already on the pitch. And today our iconic chevrons still stand as a symbol of courage, character, and doing things differently.

๐Ž๐๐„ ๐ก๐ฎ๐ฆ๐ฆ๐ž๐ฅ โ€“ ๐ฅ๐จ๐œ๐š๐ฅ ๐ก๐ž๐š๐ซ๐ญ๐ฌ, ๐ ๐ฅ๐จ๐›๐š๐ฅ ๐ข๐ฆ๐ฉ๐š๐œ๐ญ
Today, we are a global organisation united by our passion for sport and our drive to innovate and make a difference. Wherever we operate, we act as ONE hummel โ€“ combining local relevance with global reach.

๐ˆ๐ญ ๐š๐ฅ๐ฅ ๐ฌ๐ญ๐š๐ซ๐ญ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ฌ๐ฉ๐จ๐ซ๐ญ
From the pitch to the playground, sport remains at the core of everything we do. Our collections span several directions all designed for movement, play, and passion.

๐‚๐จ๐ฆ๐ฉ๐š๐ง๐ฒ ๐Š๐š๐ซ๐ฆ๐š โ€“ ๐ซ๐ž๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐›๐ข๐ฅ๐ข๐ญ๐ฒ ๐ฐ๐ข๐ญ๐ก ๐œ๐ก๐š๐ซ๐š๐œ๐ญ๐ž๐ซ
We believe in Changing the world through sport. The stronger our business, the greater our ability to create positive change. Sport is a universal language that unites people across borders, cultures, and beliefs โ€“ and we use it to build bridges, break barriers, and empower communities worldwide.

๐€ ๐ก๐ฎ๐ฆ๐ฆ๐ž๐ฅ ๐ฌ๐ญ๐š๐ญ๐ž ๐จ๐Ÿ ๐ฆ๐ข๐ง๐
We are performance-driven, fueled by curiosity to innovate, and guided by an adventurous DNA. We support those who dare to lead with passion and purpose. Because for us, sport is more than movement. 

Itโ€™s momentum for a better tomorrow.

Section iconCompany Overview

Headquarters
20 Balticagade Aarhus, Central Jutland 8000 Denmark
Phone number
Website
hummel.net
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1923
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    hummel's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    hummel's revenue is estimated to be in the range of $500M$1B

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