Insights

Expanding Global Presence Hummel's recent collaborations, such as becoming the official clothing partner for the Canadian Premier League and launching limited-edition merchandise in Japan, demonstrate a strategic focus on international expansion. This presents opportunities to offer localized marketing, customized product lines, and regional promotional campaigns to support their growth in diverse markets.

Sports Sponsorships & Collaborations The company's active involvement in major tournaments like Euro 2025 and the World Cup, along with partnership initiatives with football clubs and anime brands, indicates strong brand visibility in both traditional sports and niche cultural markets. Sales efforts can target sports teams, leagues, and licensing opportunities to leverage hummel's sports-centric brand positioning.

Sustainability & Cause Marketing Hummel's launch of special edition kits, such as the 'Forever Green' kit, to raise awareness about climate issues reflects a commitment to sustainability and social responsibility. This focus aligns well with environmentally-conscious consumers and organizations seeking eco-friendly apparel, opening doors for partnerships with NGOs and green initiatives.

Product Innovation & Limited Editions Hummel's frequent release of limited-edition products, including custom jerseys and character-themed shirts, indicates a focus on exclusivity and collector appeal. Building a product line that emphasizes limited runs or culturally relevant collaborations can attract passionate fans and drive premium sales in both retail and direct-to-consumer channels.

hummel Tech Stack

hummel uses 8 technology products and services including Atlassian, TikTok, Adobe Photoshop, and more. Explore hummel's tech stack below.

  • Atlassian
    Application Development & Management
  • TikTok
    Audio, Video, Graphics
  • Adobe Photoshop
    Cad & Graphics
  • Adobe Illustrator
    Cad & Graphics
  • commercetools
    E-commerce
  • Microsoft Dynamics
    Enterprise Resource Planning
  • HTML
    Programming Languages
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

hummel's Email Address Formats

hummel uses at least 1 format(s):
hummel Email FormatsExamplePercentage
First.Last@hummel.netJohn.Doe@hummel.net
79%
First@hummel.netJohn@hummel.net
16%
FirstLast@hummel.netJohnDoe@hummel.net
4%
FLast@hummel.netJDoe@hummel.net
1%

Frequently Asked Questions

What is hummel's phone number?

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You can contact hummel's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is hummel's official website and social media links?

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hummel's official website is hummel.net and has social profiles on LinkedIn.

What is hummel's NAICS code?

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hummel's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does hummel have currently?

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As of December 2025, hummel has approximately 1.1K employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: N. B.Cro Specialist: A. N. H.Chief Commercial Officer (cco): H. S.. Explore hummel's employee directory with LeadIQ.

What industry does hummel belong to?

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hummel operates in the Retail Apparel and Fashion industry.

What technology does hummel use?

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hummel's tech stack includes AtlassianTikTokAdobe PhotoshopAdobe IllustratorcommercetoolsMicrosoft DynamicsHTMLX-Content-Type-Options.

What is hummel's email format?

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hummel's email format typically follows the pattern of First.Last@hummel.net. Find more hummel email formats with LeadIQ.

When was hummel founded?

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hummel was founded in 1923.

hummel

Retail Apparel and FashionCentral Jutland, Denmark1001-5000 Employees

Founded in 1923, hummel is one of the worldโ€™s oldest sportswear and lifestyle brands, built on deep roots in football and handball. 
Long before the era of contracts, agents, and billion-dollar stadiums, hummel was already on the pitch. And today our iconic chevrons still stand as a symbol of courage, character, and doing things differently.

๐Ž๐๐„ ๐ก๐ฎ๐ฆ๐ฆ๐ž๐ฅ โ€“ ๐ฅ๐จ๐œ๐š๐ฅ ๐ก๐ž๐š๐ซ๐ญ๐ฌ, ๐ ๐ฅ๐จ๐›๐š๐ฅ ๐ข๐ฆ๐ฉ๐š๐œ๐ญ
Today, we are a global organisation united by our passion for sport and our drive to innovate and make a difference. Wherever we operate, we act as ONE hummel โ€“ combining local relevance with global reach.

๐ˆ๐ญ ๐š๐ฅ๐ฅ ๐ฌ๐ญ๐š๐ซ๐ญ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ฌ๐ฉ๐จ๐ซ๐ญ
From the pitch to the playground, sport remains at the core of everything we do. Our collections span several directions all designed for movement, play, and passion.

๐‚๐จ๐ฆ๐ฉ๐š๐ง๐ฒ ๐Š๐š๐ซ๐ฆ๐š โ€“ ๐ซ๐ž๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐›๐ข๐ฅ๐ข๐ญ๐ฒ ๐ฐ๐ข๐ญ๐ก ๐œ๐ก๐š๐ซ๐š๐œ๐ญ๐ž๐ซ
We believe in Changing the world through sport. The stronger our business, the greater our ability to create positive change. Sport is a universal language that unites people across borders, cultures, and beliefs โ€“ and we use it to build bridges, break barriers, and empower communities worldwide.

๐€ ๐ก๐ฎ๐ฆ๐ฆ๐ž๐ฅ ๐ฌ๐ญ๐š๐ญ๐ž ๐จ๐Ÿ ๐ฆ๐ข๐ง๐
We are performance-driven, fueled by curiosity to innovate, and guided by an adventurous DNA. We support those who dare to lead with passion and purpose. Because for us, sport is more than movement. 

Itโ€™s momentum for a better tomorrow.

Section iconCompany Overview

Phone number
Website
hummel.net
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1923
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    hummel's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    hummel's revenue is estimated to be in the range of $500M$1B

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